Big Money Strategies
Welcome to the BIG Money Strategies podcast, where I take you from big idea to even bigger income! Whether you're a budding entrepreneur, a seasoned business owner, or someone with a passion project waiting to be unleashed, this is the place where big dreams meet even bigger strategies. This is THE podcast for rural and regional entrepreneurs, ready to go big in the bush.
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Do challenges work in 2024?
05/30/2024
Do challenges work in 2024?
I'm diving into some exciting changes I foresee for 2024 and how we can adapt to stay ahead. We'll explore why a cohesive business strategy is more important than ever and how email marketing can play a pivotal role in your success. I'll also share details about a special interactive challenge I'm planning for our Facebook group, designed to bring us together and boost your business through compelling lead magnets and engaging email content. = Tune in to discover how we can turn chaos into conversions and make 2024 our best year yet! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720 ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject
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Growing your business authentically with AI on the rise
05/23/2024
Growing your business authentically with AI on the rise
I'm all about using AI to boost authenticity and productivity, not compromise it. Dive into my world where ChatGPT, Canva, and video editing software work their magic while keeping my content genuine. But hey, AI isn't perfect - I chat about its limits in crafting user-friendly experiences. Join me as we navigate the importance of staying real and transparent in the AI-driven business world. Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720 ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject
/episode/index/show/bigideasrural/id/31302012
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The Instasite 3.5 weeks on
05/16/2024
The Instasite 3.5 weeks on
Hey everyone, Tori here! In today's episode, I am share insights on my Instagram performance, the importance of unique strategies, and my most popular content. I'm also discussing how freeing it is not to worry about content pillars, my Instagram stories and reels strategy, using InstaSight, thoughts on Threads, and plans to professionally design my grid. Plus, my focus on building a lean, systemized business. Don't miss it! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720 ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject
/episode/index/show/bigideasrural/id/31301957
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Building a systemised business and why going viral with reels isn't enough
05/09/2024
Building a systemised business and why going viral with reels isn't enough
In this episode, I explain how to go beyond reels to showcase expertise and convert customers. I offer strategies for using reels effectively and guiding customers to substantial content. We talk about focusing on customer solutions, Instagram algorithm changes, and original content. I also suggest moving followers to other platforms for deeper connections. Tune in for tips to boost your Instagram engagement! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720 ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject
/episode/index/show/bigideasrural/id/31212452
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How I am handling market changes and shifts
05/02/2024
How I am handling market changes and shifts
In today's episode, I dive into the shifting online business landscape and how I’m handling the changes. I share key strategies like doubling down on what works in your business and nurturing genuine connections with your audience. You'll hear about the importance of understanding and solving your audience's problems and aligning offers with their needs. I also discuss why deep relationships with clients matter more than following trends. If you're ready to shift your focus from selling to serving and discover the secrets to thriving in a changing market, tune in now! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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I deleted 8 years of Instagram content- more IG BTS strategy
04/25/2024
I deleted 8 years of Instagram content- more IG BTS strategy
In this episode, I dive into how I'm optimising my Instagram profile for conversions by focusing on reels and stories. Rather than stressing over the algorithm or content creation, I'm investing my time in building relationships. I discuss my strategic approach to creating an 'instasite' grid, which features carousels and static posts to boost engagement. Through ManyChat, I'm directing traffic to my links and ensuring top, mid, and bottom funnel content across platforms. Tune in to hear how a thoughtful social media strategy can elevate your brand and nurture new followers. Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720 ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject
/episode/index/show/bigideasrural/id/30992063
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BTS of creating an Instagram story strategy
04/18/2024
BTS of creating an Instagram story strategy
In this episode, I delve into the power of Instagram stories for mid-funnel marketing, emphasizing intentional posting for audience connection. Explore my strategy, featuring content pillars like work-life balance and personal interests, intertwined with business insights. Join me as I share plans for self-care routines, cooking adventures, and navigating parenthood with ADHD, while leveraging TikTok for further engagement. Let's unlock the potential of your Instagram stories strategy together! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Maintain focus and energy in your business
04/11/2024
Maintain focus and energy in your business
Welcome to today's episode where I explore the keys to business success. I highlight the vital role of passion in your offerings and share strategies for turning dreams into profit. Reflecting on my own journey, I discuss how focusing on a fundraiser impacted my business and encourage prioritizing personal well-being while building a supportive business. Drawing from personal experience with ADHD, I offer tips for maintaining focus, emphasizing positivity and finding joy in tasks. I stress the significance of staying passionate about your offerings, creating content you love, and allowing time for experimentation. If focus wavers, consider if it aligns with your true passions. Join me as we delve into building sustainable businesses that prioritize what truly matters, focusing on love and consistency over constant change. Tune in for actionable insights on navigating entrepreneurship with passion and purpose. Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Why social media is destroying your confidence
04/04/2024
Why social media is destroying your confidence
In this episode, we delve into the detrimental effects of social media on your business confidence and provide actionable strategies to counter them. We discuss the prevalence of pain point marketing, how competition can erode confidence, and the impact of low engagement. By becoming aware of these challenges and adopting proactive approaches, you can harness social media as a powerful tool to boost your confidence and grow your business. Tune in to learn how to navigate the complexities of social media with resilience and purpose. Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Behind the scenes strategic shift back to consulting
03/28/2024
Behind the scenes strategic shift back to consulting
Join Tori as she dives into her journey of content creation struggles on LinkedIn and Twitter while venturing into consulting in agricultural machinery and supply chain sectors. Despite tempting enquiries from larger organizations, Tori remains dedicated to tackling logistics, supply chain, and distribution challenges on social media. Offering invaluable advice, Tori discusses strategic shifts without overwhelming customers and the importance of mastering core functions before expanding revenue streams. And the best part? Tori's not just talking the talk – she's walking the walk, treating herself like a client to push beyond her comfort zone! Don't miss out on insights into her upcoming consulting services in business strategy, marketing, and sales. Tune in now for an inspiring journey of growth and transformation! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Client Case Study: Structured systems, new marketing solutions, better oversight leading to more sales!
03/21/2024
Client Case Study: Structured systems, new marketing solutions, better oversight leading to more sales!
In this episode, Tori unpacks a real client case study, shedding light on the internal hurdles limiting growth opportunities. Discover how outsourcing key roles and revamping internal processes freed up valuable time and enhanced efficiency for the core team. You will also learn about the transformative power of marketing solutions like email campaigns and strategic partnerships, driving both sales and customer satisfaction. Don't miss out on insights into leveraging partnerships and cross-marketing to boost brand recognition and connect with target audiences. With goal development and monthly planning, witness the journey towards greater flexibility, reduced stress, and remarkable sales growth! Tune in now to learn how these strategies can pave the way for business success! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Rebecca Saunders building inspiring communities and embracing you in business!
03/14/2024
Rebecca Saunders building inspiring communities and embracing you in business!
Are you looking for tips on how to bolster your personal brand and embrace your quirky side? In this episode, I chat with Rebecca Saunders, founder of the Champagne Lounge, an empowering online community for regional businesswomen. The Lounge fosters conversation, support, and networking exclusively for women, featuring virtual meetups and fireside chats. Rebecca shares insights on celebrating achievements, fostering self-confidence, and navigating challenges while advocating for embracing individuality. Highlighting the recent International Women's Day event she organized, Rebecca underscores the importance of financial equality and skill promotion. Tune in for empowering advice and actionable tips to elevate your personal brand journey. Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
/episode/index/show/bigideasrural/id/30370218
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How I got 100 new instagram followers in a week
03/07/2024
How I got 100 new instagram followers in a week
🎙️ Tune in as I unveil the secrets behind my Instagram growth strategy! 🌟 In this episode, I'll take you behind the scenes, sharing the surprising success of a boosted post and the unexpected setback of another. Learn valuable insights from my experience and discover effective social media strategies. 💡 Experimentation leads to success 🚀 Boosting against the odds 🔍 Embrace experimentation and adaptation ⚠️ Learn from setbacks Don't miss out on valuable tips to elevate your social media game! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Is group coaching dead?
02/29/2024
Is group coaching dead?
In this episode, we delve into the relevance of group coaching in 2024. Discover the benefits of long-term coaching relationships, flexible pay-as-you-go options, and niche-specific assessments that propel collective success. Tori also shares a client case study about launching a membership program, along with essential considerations for starting group coaching programs. Tune in for valuable guidance and unlock the potential of group coaching today. Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Shaking up the norm and having more fun on Instagram
02/22/2024
Shaking up the norm and having more fun on Instagram
In this episode, Tori shares her Instagram strategy, revealing how she captures a cold audience's attention with high-level, mysterious content while not taking it too seriously and trying new things. Tori also dives into the benefits of using ManyChatbot for follower engagement. Tune in for actionable tips and a fresh perspective on Instagram marketing! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Storytelling for Sales
02/15/2024
Storytelling for Sales
Join Tori this week as she explores the transformative impact of sharing personal stories and user experiences, turning your brand into a relatable entity, fostering trust, and ultimately enhancing sales. Tori also delves into the potency of user-generated content and problem-solving narratives, while gaining invaluable behind-the-scenes insights that solidify connections with your audience and propel your business forward. Listen now to find out more! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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What's working in 2024
02/08/2024
What's working in 2024
In this episode, Tori focuses on what's working for rural and regional business owners in 2024, emphasizing niche markets, VIP experiences, and the use of AI. The focus is on providing an epic customer experience, improving customer connections, and leveraging competition. The key to success is employing honest marketing principles for a sustainable business. Listen now to find out more! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Three things that are a waste of money for small business start ups- and where they should invest instead
02/01/2024
Three things that are a waste of money for small business start ups- and where they should invest instead
For small business start-ups, smart spending is key. In this episode, Tori discusses prioritising one-on-one support over costly courses and systems. Tori recommends starting with a basic website, considering templated options like Squarespace or Wix. Invest in coaching, branding, photography, and a booking system to attract clients. Tori also suggest engaging with reviews and outreach for growth. Tune in to find out more! Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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The power of being in the right room. Collaborations for success
01/25/2024
The power of being in the right room. Collaborations for success
In this episode, Tori highlights the crucial role of collaboration in building a strong business foundation. She discusses the benefits, such as shared knowledge and resource optimisation, and stresses the need for alignment in values with collaborators. Tori recommends using events and online platforms for collaboration, emphasising thorough research to avoid any negative impact on your business. Tori discusses the accessibility of the online world and urges thoughtful consideration when selecting collaborations. As a practical step, she suggests creating a hit list of potential collaborators for 2024, highlighting the significance of building and accessing new audiences through collaborative efforts. Tune in for valuable insights into the art of successful business collaboration. Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Your 24 hours are not the same!
01/18/2024
Your 24 hours are not the same!
In this episode, Tori explores the challenges of rural business ownership, emphasising the unique priorities and values compared to urban counterparts. She suggests seeking advice from those who understand these circumstances and stresses the importance of setting realistic, value-aligned goals. Sharing her experience, Tori encourages intentional time management for self-care and business growth amidst busy schedules. She promotes realistic daily and business goals, discourages social media comparisons, and advocates for leading one's life and business authentically. Join Tori for insights on navigating the chaos and perfection of your 24 hours while staying true to your values and priorities. Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Client case study. B2C to B2B.
01/11/2024
Client case study. B2C to B2B.
In this episode, Tori shares a transformative coaching experience with a time-strapped client seeking to shift from a B2C to a B2B business model. Facing challenges, they strategically assembled a team and explored scalable opportunities through B2B relationships. The primary focus was on creating a sustainable model to meet income goals and facilitate the client's transition from a full-time job. Tori guided the client in transitioning from a one-to-one business to a scalable one by introducing a resource library and incorporating a one-to-many element. The client's business model now encompasses B2C, B2B partnerships, and one-to-many approaches facilitated through B2B channels. Tori also assisted in the successful launch of a speaking package and the execution of a content strategy. As a result of Tori's coaching, the client experienced a mindset and confidence transformation, leading to increased faith in her business. The business has not only grown but is anticipated to evolve into a massive empire within the next 12 months. Tune in to discover the strategies and insights that contributed to this remarkable success story. Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Steal my planning and review process
01/04/2024
Steal my planning and review process
In this episode, Tori shares her strategic annual planning process. Employing a tactile approach with a giant paper and vibrant markers, Tori evaluates her income streams, pinpointing successes and areas for enhancement. She dedicates focus to both customer-facing aspects and internal operations, listing and addressing opportunities. Recognizing the podcast's role in audience growth, Tori re-evaluates her tactics, emphasizing the importance of this platform. Tori also plans to streamline operations by communicating monthly task outlines to her VA. This strategic outsourcing aligns with her recognition of time constraints. Tori considers continuous professional development and potential coaching in 2024, acknowledging its importance. Diving into business forecasts, ad spend analysis, and contemplating the integration of an Online Business Manager (OBM) for enhanced project management, Tori emphasizes the significance of accessible, straightforward planning methods. She encourages engagement on Instagram and invites podcast reviews, fostering a community-driven approach to her insightful discussions. Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: ✨ Follow me on Instagram: ✨ Book a free 15 minute call: ✨ Check out the Power Project:
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Word of the year for 2024
12/21/2023
Word of the year for 2024
If you have been following me for a while, you will know that one of my favourite times of the year is when I get to pick my word of the year. Well, it's that time again! This is my 5th year of having a word of the year and it feels really good to be able to reflect and see if I was able to stay on track with what I was intending to do for the year.
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Lessons learned from my latest launch
12/14/2023
Lessons learned from my latest launch
After every launch, I like to do a little bit of a recap and I do that for myself internally. But, today, I would like to take you on a little behind the scenes look at the launch!
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Building a recognisable brand with Tahryn of The Social Bolt
12/07/2023
Building a recognisable brand with Tahryn of The Social Bolt
As a raging introvert, Tahryn of The Social Bolt knows the secret to business success is to embrace your unique blend of magic and do business in a way that works for YOU. In this episode, we delve into the world of marketing and messaging, exploring the keys to crafting a compelling brand message that helps your brand stand out!
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Creating impactful content with Mel Daniels
11/30/2023
Creating impactful content with Mel Daniels
You're in for a treat this week as we are joined by Mel Daniel, founder of Meld Business Services talking about messaging and the why behind creating powerful content. Mel Daniels is a Content Strategist and Speaker who loves to understand ‘why’. Even past her toddler years, she always asked why. She wanted to understand why things worked like they did, why people acted a certain way and why she was the only one who loved peanut butter and sultana sandwiches.
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How to have staying power in an industry
11/23/2023
How to have staying power in an industry
I am 8 years into business and the business I am running today is completely different to the business I started. Not only have I weathered the storms and trends of the online industry, I have also gone through two maternity leaves and I have learnt so much. In today's episode I am going to talk about how to have staying power in an industry. People can blow into the industry with unethical marketing practices and wild false promises. But if you are going to have staying power in an industry, you need to have a solid promise that you can back up.
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Systems and streamlining with Meredith Nowlan
11/16/2023
Systems and streamlining with Meredith Nowlan
Today we are joined by Organised Queen Meredith Nowlan, founder of The regional OBM. Meredith is a book lover, mum to three girls, a Systems Strategist, and an Online Business Manager who is stoked to be supporting rural and regional women in business. In this episode, Meredith shares a few of her secrets in how to balance business and parenthood without the chaos. Meredith also breaks down the role of an Online Business Manager and how you may utilise one in your business. She also discusses her favourite systems she uses.
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Podcasting for your business with Kirsten Diprose
11/09/2023
Podcasting for your business with Kirsten Diprose
Today we are joined by Kirsten Diprose founder of Rural Podcasting Co. Kirsten Diprose is a communications specialist, podcaster and farmer based on a sheep and cropping property near Caramut, in south-west Victoria. Drawing from her rich media background, we'll explore Kirsten's inspiring journey as she embarked on the path of podcasting, leading to the birth of Rural Podcasting Co. Additionally, Kirsten shares invaluable insights and practical tips for those eager to embark on their own podcasting journey.
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Making fashion accessible and sustainable with Julia O'Connell
11/02/2023
Making fashion accessible and sustainable with Julia O'Connell
Today we are joined by Julia O'Connell from Julia O'Connell Styling who is based on her family farm in the Riverina, NSW. Julia is a qualified personal stylist and is here to help mums rediscover their style, feel confident in their body, and build the wardrobe they love to wear while juggling the challenges rural women face. She is proud to work a little differently in the bush. NO trend chasing. NO huge walk-in closet. NO bottomless bank account.
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