Master Modern Marketing Podcast - Examining Becker Logistics' explosive growth through marketing
Release Date: 06/29/2019
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Master Modern Marketing Podcast - Examining Becker Logistics' explosive growth through marketing
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In today’s episode, we speak with Jim Becker, CEO & Founder or Becker Logistics.
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info_outlineIn today’s episode, we speak with Jim Becker, CEO & Founder of Becker Logistics.
How would you like these results?
In 2018 we were doing around 4,000 shipments per month, and now we are doing around 6,000 per month. And all of that, I want to say, is due to all of the marketing that I, and my team, have done over the last two quarters.
This podcast dives deep into how Becker Logistics drove their business to such incredible heights, and how those lessons can applied to your business.
If you are in the transportation industry, there is a great chance that you know who Jim Becker is. If you aren’t in that industry, its fine as the insights and learnings that Jim shares, relate to any business and industry.
Becker Logistics has been around for over 22 years and has about 170 employees, however, they have hired over 70 just this year and are experiencing hockey stick like growth. You will also hear straight from Jim about how much of their success he attributes to modern marketing.
In today’s episode Jim talks about their overall marketing strategy, and gives specifics on their '31 and 1' campaign, where they released a video a day in May on LinkedIn that generated over 150k views … so far!
Here is a quick example of one of Becker Logistics' '31 in 1' videos:
What do we like about these videos?
1. They were consistent.
2. They were NOT salesy or self-promotional.
3. They were unique and spoke to the Becker brand essence.
4. They were real and unscripted. Obviously, Jim had a plan but there was no telepromter in sight, and he said they did 15 of the videos in one take, which is pretty impressive.
5. They were focused on education and providing value above all else.
SPECIAL NOTE:
If you are a leader or business owner that thinks:
- ‘Who cares about social media?
- Who cares if we got 1,000 more followers on LinkedIn?
- Or, we have been successful for many years without a marketing team and strategy, so why now?
... then Jim, has some thoughts specifically for you!
While many companies ignore the modern world, don’t respond to online reviews, and play no role in how their brand is talked about online, Jim and Becker Logistics are lighting the modern marketing world on fire and reaping the rewards for doing so!
RELATED TOPIC: How to Get More Online Reviews with Chekkit
RELATED TOPIC: Track ALL Leads With WhatConverts
Connect with:
- Jim Becker on LinkedIn
- Becker Logistics @ www.beckerlogistics.com or 1-800-Go-Becker
- Want to join their team? Go to: www.wearelogistics.com
If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show.
You can also keep in contact with the show sponsor, Farmers Marketing, at FarmersMarketing.ca, or Facebook.com/farmersmktng.