#035 Jeff Tippett | The Power of Persuasive Branding
The Personal Branding Podcast - Brands On Brands
Release Date: 07/15/2019
Five Personal Branding Mistakes That Are Costing You Clients | Ep. 301
The Personal Branding Podcast - Brands On Brands
Avoid These 5 Personal Branding Mistakes Costing You Clients. In this episode of Brands On Brands, we discuss the top five personal branding mistakes that can drive clients away. Five things to think about: Inconsistent messaging across platforms Lacking a strong online presence Focusing too much on selling rather than building relationships Neglecting your unique value proposition Ignoring feedback and trends in your niche Get practical advice on how to correct these mistakes and on the importance of maintaining relevance and adapting to changes in your industry. 00:00 Introduction to...
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Chris Do: Redefining Branding for the Creative Entrepreneur | Ep. 300
The Personal Branding Podcast - Brands On Brands
Chris Do on Personal Branding, Creator Business, and Authenticity. In this episode of Brands On Brands, host Brandon Birkmeyer interviews Chris Doe, an Emmy Award-winning designer, CEO, and founder of The Futur, an online education platform for creatives. Chris shares insights on the importance of personal branding, the journey of starting a YouTube channel, and the challenges of transitioning from teaching at art schools to creating online content. They discuss the essence of branding, overcoming fears of public critique, and making meaningful content. Chris also touches on the balance...
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Making Your Brand Memorable in Seconds | Ep. 299
The Personal Branding Podcast - Brands On Brands
How to Make Your Personal Brand Memorable in Seconds. In this episode, learn the crucial element that makes your brand memorable in just seconds—clarity. Brandon discusses his journey into keynote speaking and the advice from his mentor to write a book, which helped him gain clarity on his personal branding frameworks. Also, get practical tips such as creating a catchy tagline or jingle. Tune in for actionable insights to make your personal brand unforgettable. 00:00 Introduction and Welcome 00:43 The Importance of Being Memorable 01:22 The Role of Clarity in Branding 03:21 Creating a...
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Personal Branding One Connection at a Time | Ep. 298
The Personal Branding Podcast - Brands On Brands
This week we discuss the significance of building a personal brand by making impactful one-on-one connections. While many aim to scale rapidly, success often lies in forming individual relationships. Learn actionable strategies such as engaging genuinely on platforms like LinkedIn and Instagram, following up with personal invitations, and maintaining consistent communication. Plus we talk about the importance of intentionality in nurturing both new and existing connections to solidify one's personal brand. 00:00 Introduction to Personal Branding 01:03 The Power of One-on-One Communication...
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How You Can Be More Memorable and Get Recognized | Ep. 297
The Personal Branding Podcast - Brands On Brands
How to Build Personal Brand Recognition at Events. In this episode, get insightful tips on how to create a memorable personal brand, especially when attending events where no one knows you. We discuss the importance of being bold, using unique fashion statements, and initiating conversations to stand out. Learn strategies such as networking before the event, curating group lunches, and even volunteering or speaking at the event to increase recognition. Tune in to learn actionable steps for establishing a strong personal brand presence. 00:00 Introduction to Personal Brand Recognition 01:10...
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Is Your Personal Brand Helping or Hurting Your Career | Ep. 296
The Personal Branding Podcast - Brands On Brands
Is Your Personal Brand Helping or Hurting Your Career? In this episode, we dive into the importance of personal branding and its impact on your career. We discuss how to assess whether you have a personal brand, the significance of expressing your ideas, managing relationships, and adding value to your organization. Tune in to learn how to build a positive personal brand that can propel your career forward. 00:00 Introduction and Overview 01:22 The Importance of Personal Branding 02:49 Expressing Your Ideas Effectively 04:57 Building and Managing Relationships 08:42 Adding Value Beyond Your...
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3 Secrets to Build Authority Without Feeling Like an Imposter
The Personal Branding Podcast - Brands On Brands
In this episode, discover three essential secrets to establishing authority without experiencing imposter syndrome. We address common concerns about credibility and authenticity, and offer actionable advice including embracing authenticity over perfection, sharing knowledge generously, and building credibility through small wins and consistent actions. Tune in to gain insights on how to effectively build your personal brand while staying genuine and confident. 00:00 Introduction and Overview 00:49 Understanding the Imposter Syndrome 02:04 Secret #1: Embrace Authenticity Over Perfection 03:53...
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First Impressions for Your Personal Brand | Ep. 294
The Personal Branding Podcast - Brands On Brands
This week, learn the importance of making a better first impression than everyone else. We discuss how preparation and practice play crucial roles in standing out. And we'll share valuable insights on making memorable impressions at conferences, networking events, and meetups. 00:00 Introduction: Making a Better First Impression 01:10 The Importance of First Impressions 02:25 Preparation and Research 03:15 Analyzing Past Presentations 04:45 Energy and Introduction Techniques 09:25 Practicing Your Presentation 11:31 Conclusion and Final Thoughts This is the Brands On Brands Podcast with...
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Getting Started with Your Personal Brand | Ep. 293
The Personal Branding Podcast - Brands On Brands
This week we discuss the challenges of starting a personal brand and how to overcome them. Get practical tips for expressing yourself and creating content. Learn how to break through the initial hurdles and strategically grow your personal brand. 00:00 Introduction and Overview 00:09 Challenges of Personal Branding 01:04 Finding Content Inspiration 02:13 Real-Life Examples and Stories 05:37 Practical Tips for Getting Started 07:24 Consistency and Commitment 09:04 Conclusion and Next Steps This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding...
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You 2.0 - What Will You Do Next | Ep. 292
The Personal Branding Podcast - Brands On Brands
Personal branding creates the next you. Let's call it "You 2.0". But how do you get there? Today, we'll discuss the importance of continuous improvement and evolving your personal brand as well as practical tips on how to enhance your processes, content, and engagement. Find out how you can take your personal brand to the next level. 00:00 Introduction and Welcome 00:21 Exploring the Concept of 2.0 01:06 Newsletter and Content Strategy 01:44 Applying 2.0 to Personal Projects 02:41 The Book and Its Future 05:28 Podcast Evolution 07:17 Encouragement and...
info_outlineJeff Tippett, known as “Mr. Persuasion,” is an international speaker, podcast host, writer, and expert in persuasive communication. Jeff is the founder of the public affairs and communications firm Targeted Persuasion, and author of the book Unleashing Your Superpower: Why Persuasive Communication Is the Only Force You Will Ever Need.
In this episode, Jeff explains how persuasive communication played a vital role in adopting his daughter, breaks down his "Three C's" of communication, and discusses why persuasion is a powerful act for everyone involved.
The Finer Details of This Episode:
- How Jeff got an early start as an “entrepreneur.”
- The reason adopting his daughter played a major role in shaping Jeff’s attitude toward persuasive communication.
- What makes persuasion different from manipulation, and why Jeff sees the former as instilling a kind of leadership in people.
- How persuasive communication allows you to do more with less and convince people without them even realizing at first.
- Capture, Connect and Convince: Jeff’s “Three C's” for persuasive communication.
- Why Jeff puts his faith in mom & pop businesses and grassroots organizations over their bigger counterparts.
Quotes:
“Persuasion is seeing a better future, a better outcome for someone else and helping them to see it for themselves and bringing them along in this journey.”
“I wanna say something that doesn’t give them everything, but gives them enough.”
“I didn’t have to cause the emotion, I didn’t have to create it. I just had to connect with it and give them an outlet to change it.”
“How do I reframe this in a way that speaks to what they care about, not what I care about?”
“You’re already building your brand whether you realize it or not.”
“There’s so much peace when all of our work aligns with who we are internally and what matters to us.”
Mentions:
Guest Links:
Jeff’s homepage - https://jefftippett.com/
Targeted Persuasion - http://targetedpersuasion.com/
Unleashing Your Superpower - https://www.amazon.com/dp/173353380X/ref=cm_sw_r_tw_dp_U_x_zbKkDb473RRPB
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!