#038 Mike Kim | Branding You
Brands On Brands | Personal Branding & Business Coaching
Release Date: 07/22/2019
How to Successfully Position or Reposition Your Brand with Ulli Appelbaum | Ep. 282 (Rebroadcast)
Brands On Brands | Personal Branding & Business Coaching
Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy...
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How to Use Storytelling Frameworks with Park Howell | Ep. 281 (Rebroadcast)
Brands On Brands | Personal Branding & Business Coaching
We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand. Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number one Business Storytelling podcast for 2022. Find out more about Park Howell at Or get 30% off your...
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How Liz Wilcox Turned a $9 Email Newsletter into a Six Figure Business | Ep. 280
Brands On Brands | Personal Branding & Business Coaching
Learn how to get people to subscribe to your newsletter and how to develop that into a paid membership. Today we are discussing email marketing, subscriptions, memberships, and personal branding with Liz Wilcox, the Fresh Princess of Email. Liz Wilcox is an email strategist and keynote speaker who shows small businesses, how to build online relationships and make money with emails. She's best known for selling a blog, turning a nine-dollar offer into multiple six figures without ads, and her fantastic email templates. One more fun fact about Liz Wilcox... She is now also a TV personality as a...
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The 4 Phase Approach to Building & Monetizing Your Personal Brand with Elle Petrillo | Ep. 279
Brands On Brands | Personal Branding & Business Coaching
Today we talk to Elle Petrillo from Brand Builders Group about the inner workings of how you build a personal brand. We'll discuss the step-by-step process, the different paths forward, what to do, and how to prioritize on your personal brand journey. Elle Petrillo is an acclaimed sales and personal branding expert who has committed her career to mastering both digital and offline sales. As a founding member of Brand Builders Group (created by AJ and Rory Vaden), she assumes the role of a trusted advisor, harnessing her passion and expertise to catapult the personal brands of esteemed New...
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How Corporate Leaders Become Thought Leaders with Shawn Kanungo | Ep. 278
Brands On Brands | Personal Branding & Business Coaching
Learn how to become a thought leader within your organization and how to think about your career inside and outside of your corporate job. Today we are talking to Shawn Kanungo (). Shawn is the author of a new book called The Bold Ones, and previously spent 12 years at Deloitte working closely with leaders to better plan for disruptive innovation. He's a globally recognized innovation strategist and best-selling author. His content on innovation has garnered millions of views online. He's been recognized as Edify's Top 40 Under 40. In 2021, he was named by Forbes as the best virtual keynote...
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Creator Businesses & Content Marketing with Joe Pulizzi | Ep. 277
Brands On Brands | Personal Branding & Business Coaching
Learn how to use content marketing to build your own creator business. Today we are talking to Joe Pulizzi, best-selling author of seven books including Content Inc. and Epic Content Marketing. He is the founder of multiple startups, including the Content Marketing Institute, and the content creator education site called The Tilt, as well as founder of the Content Entrepreneur Expo. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World Conference. He successfully exited the...
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Thursday is the New Friday with Joe Sanok | Ep. 276 (Rebroadcast)
Brands On Brands | Personal Branding & Business Coaching
Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe released a book in 2021 called "Thursday Is The New Friday", which examines a four-day workweek and its benefits. He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the #1 podcast for counselors called the Practice Of The Practice Podcast. HIGHLIGHTS: Understand why the 40-hour workweek was important at the time Learn how Joe used the 4-day work week for his own time management Be inspired to evolve beyond the status quo! This is the Brands On...
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Employee Engagement and Brand Purpose with Chip Walker | Ep. 275 (Rebroadcast)
Brands On Brands | Personal Branding & Business Coaching
Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021. The Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting...
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Creating Online Courses and Minicourses | Ep. 274
Brands On Brands | Personal Branding & Business Coaching
In this episode, Brandon shares his insights and experience building online courses and mini courses. He speaks about his journey of creating an extensive podcast branding academy course and the challenges he had faced. Brandon also explains how mini courses are a viable solution for packaging knowledge in a concise and focused manner, creating quick and impactful learning experiences. He shares his own process of developing mini courses and provides examples of the different types of mini courses he has created. The episode also covers the possible business models to be explored in the course...
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The Art of Networking: How to Introduce Yourself at Events Using Five Impactful Templates | Ep. 273 (Rebroadcast)
Brands On Brands | Personal Branding & Business Coaching
This week we’re talking about 5 templates to help you introduce yourself online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into. I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people. HIGHLIGHTS: Discover my 5 perfect templates for introducing yourself Find out exactly how much detail you should give in each situation Figure out the best wording to...
info_outlineMike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance.
In this episode, Mike discusses the three things you need to make your brand appealing and marketable, explains why building a personal brand isn’t as complex as you may think, and explores the “rhythm” of clarity.
The Finer Details of This Episode:
- The value Mike finds in developing a personal brand.
- Why Mike sees personal brands becoming mainstream in the next few years.
- Mike defines the three “V’s” he uses to determine a brand’s effectiveness.
- Making sure your image, your messaging and your product are in proper alignment with one another.
- How Mike encourages his clients to turn some stereotypes that might be made of them into an advantage.
- Why Mike believes Vince McMahon of WWE excels at personal branding.
- People aren’t psychic, so you have to make what you’re selling and promoting as clear and accessible to others as possible.
- How Mike structured his content mastery strategy.
- The Personal Brand 3 (PB3) questions Mike asks people looking for clarity about their own personal brands.
- Why Mike is saddened by the “fish tank” that is mainstream employment.
- How adult and professional life strip people of the abundance of guidance they’ve received up until that point.
- Who Mike thinks is currently killing it in the personal branding space.
Quotes:
“The value of building a personal brand is that you have control.”
“Social media’s only just gonna become more prevalent and the workplace is only gonna become more decentralized.”
“You can either be Louis Vitton or you can be Walmart.”
“You’ve just gotta use what you’ve been given.”
“By the time opportunity knocks it’s too late to prepare.”
“Marketing isn’t about closing a sale. It’s about opening a relationship.”
“I believe true fulfillment starts with the courage to be yourself no matter the context.”
“If you build a relationship with people, the selling comes very, very naturally.”
Mentions:
Kajabi, ConvertKit, ATHLEAN-X, Apple, Theory, Burberry
Guest Links:
Mike’s homepage - https://mikekim.com/
Brand You Podcast - https://mikekim.com/brandyoupodcast/
Mike on Instagram - https://www.instagram.com/mikekimtv/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!