#039 Lauren Davis | From Bootstrapping To Branding For Real Businesses
The Personal Branding Podcast - Brands On Brands
Release Date: 07/24/2019
The Elevator Pitch You'll Actually Use | Ep. 303
The Personal Branding Podcast - Brands On Brands
In this episode we explore the concept of elevator pitches, highlighting common pitfalls and offering insights on how to craft a more authentic and engaging self-introduction. Get practical tips and strategies for making your elevator pitch clear, concise, and relatable, ensuring better connections in both personal and professional settings. The episode aims to redefine the traditional elevator pitch, making it more tailored to real-life conversations. 00:00 Introduction to Elevator Pitches 00:48 The Problem with Traditional Elevator Pitches 02:22 Key Elements of a Compelling Elevator Pitch...
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John Meese: How to Create & Sell High Ticket Coaching | Ep. 302
The Personal Branding Podcast - Brands On Brands
In this episode of Brands On Brands, host Brandon Birkmeyer interviews John Meese about how to build a successful online education and coaching business. John is the founder of and author of three bestselling books, including "Serve to Sell - Exactly How to Sell Premium Programs with 1 Free Coaching Call". () They discuss various topics including creating online courses, group coaching programs, memberships, and masterminds. John shares his insights on what to prioritize, how to fill your coaching program, and tips for selling high-ticket products. He introduces the concept of the '10x...
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Five Personal Branding Mistakes That Are Costing You Clients | Ep. 301
The Personal Branding Podcast - Brands On Brands
Avoid These 5 Personal Branding Mistakes Costing You Clients. In this episode of Brands On Brands, we discuss the top five personal branding mistakes that can drive clients away. Five things to think about: Inconsistent messaging across platforms Lacking a strong online presence Focusing too much on selling rather than building relationships Neglecting your unique value proposition Ignoring feedback and trends in your niche Get practical advice on how to correct these mistakes and on the importance of maintaining relevance and adapting to changes in your industry. 00:00 Introduction to...
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Chris Do: Redefining Branding for the Creative Entrepreneur | Ep. 300
The Personal Branding Podcast - Brands On Brands
Chris Do on Personal Branding, Creator Business, and Authenticity. In this episode of Brands On Brands, host Brandon Birkmeyer interviews Chris Doe, an Emmy Award-winning designer, CEO, and founder of The Futur, an online education platform for creatives. Chris shares insights on the importance of personal branding, the journey of starting a YouTube channel, and the challenges of transitioning from teaching at art schools to creating online content. They discuss the essence of branding, overcoming fears of public critique, and making meaningful content. Chris also touches on the balance...
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Making Your Brand Memorable in Seconds | Ep. 299
The Personal Branding Podcast - Brands On Brands
How to Make Your Personal Brand Memorable in Seconds. In this episode, learn the crucial element that makes your brand memorable in just seconds—clarity. Brandon discusses his journey into keynote speaking and the advice from his mentor to write a book, which helped him gain clarity on his personal branding frameworks. Also, get practical tips such as creating a catchy tagline or jingle. Tune in for actionable insights to make your personal brand unforgettable. 00:00 Introduction and Welcome 00:43 The Importance of Being Memorable 01:22 The Role of Clarity in Branding 03:21 Creating a...
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Personal Branding One Connection at a Time | Ep. 298
The Personal Branding Podcast - Brands On Brands
This week we discuss the significance of building a personal brand by making impactful one-on-one connections. While many aim to scale rapidly, success often lies in forming individual relationships. Learn actionable strategies such as engaging genuinely on platforms like LinkedIn and Instagram, following up with personal invitations, and maintaining consistent communication. Plus we talk about the importance of intentionality in nurturing both new and existing connections to solidify one's personal brand. 00:00 Introduction to Personal Branding 01:03 The Power of One-on-One Communication...
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How You Can Be More Memorable and Get Recognized | Ep. 297
The Personal Branding Podcast - Brands On Brands
How to Build Personal Brand Recognition at Events. In this episode, get insightful tips on how to create a memorable personal brand, especially when attending events where no one knows you. We discuss the importance of being bold, using unique fashion statements, and initiating conversations to stand out. Learn strategies such as networking before the event, curating group lunches, and even volunteering or speaking at the event to increase recognition. Tune in to learn actionable steps for establishing a strong personal brand presence. 00:00 Introduction to Personal Brand Recognition 01:10...
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Is Your Personal Brand Helping or Hurting Your Career | Ep. 296
The Personal Branding Podcast - Brands On Brands
Is Your Personal Brand Helping or Hurting Your Career? In this episode, we dive into the importance of personal branding and its impact on your career. We discuss how to assess whether you have a personal brand, the significance of expressing your ideas, managing relationships, and adding value to your organization. Tune in to learn how to build a positive personal brand that can propel your career forward. 00:00 Introduction and Overview 01:22 The Importance of Personal Branding 02:49 Expressing Your Ideas Effectively 04:57 Building and Managing Relationships 08:42 Adding Value Beyond Your...
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3 Secrets to Build Authority Without Feeling Like an Imposter | Ep. 295
The Personal Branding Podcast - Brands On Brands
In this episode, discover three essential secrets to establishing authority without experiencing imposter syndrome. We address common concerns about credibility and authenticity, and offer actionable advice including embracing authenticity over perfection, sharing knowledge generously, and building credibility through small wins and consistent actions. Tune in to gain insights on how to effectively build your personal brand while staying genuine and confident. 00:00 Introduction and Overview 00:49 Understanding the Imposter Syndrome 02:04 Secret #1: Embrace Authenticity Over Perfection 03:53...
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First Impressions for Your Personal Brand | Ep. 294
The Personal Branding Podcast - Brands On Brands
This week, learn the importance of making a better first impression than everyone else. We discuss how preparation and practice play crucial roles in standing out. And we'll share valuable insights on making memorable impressions at conferences, networking events, and meetups. 00:00 Introduction: Making a Better First Impression 01:10 The Importance of First Impressions 02:25 Preparation and Research 03:15 Analyzing Past Presentations 04:45 Energy and Introduction Techniques 09:25 Practicing Your Presentation 11:31 Conclusion and Final Thoughts This is the Brands On Brands Podcast with...
info_outlineLauren Davis is an entrepreneur, local business owner, a marketer, a graphic designer, and a “brand builder” who, through Lauren Davis Creative, helps local businesses strategically leverage social media to attract the customers they need to flourish. Lauren got her start co-founding the record and gift store Culture Shock in Rockford, IL, and has since launched her own conference, #SocialRockConf, which brings small business owners together.
In this episode, Lauren details how she went from running lemonade stands, to launching her own record store, explains why scheduling loads of content in advance means little if you don’t follow up on it, and gives you a crash course in lead magnets.
Get Lauren's Instagram Brainstorming Worksheet here: http://bit.ly/LDCTOT
The Finer Details of This Episode:
- What exactly Lauren does in her line of work and some of the projects she’s currently working on.
- Looking into what Lauren’s new Instagram course has to offer.
- How Lauren got a head start on entrepreneurship and what it was like to open her own record store.
- What Lauren did to get the word out about her business in the early days of social media.
- Why the most important thing Lauren has learned in her career is something that really can’t be taught.
- How Lauren guides her clients through the early stages of developing a brand and look.
- The reason Lauren doesn’t think stacking content in advance isn’t as cracked up to be as you might think.
- What are “hashtag communities” and how can you think more like your customer?”
- How Lauren went about establishing her own social media conference.
- Lauren breaks down what a lead magnet is and how you can design one to best appeal to people who sign up for your mailing list.
Quotes:
“When they are done with my course, I want them to just breathe a sigh of relief and say ‘Wow, I had no idea this could be that fun’.”
“Really, what taught me how to do what I do is the real life experience of building a brick-and-mortar store in a community.”
“I got to learn it as I went instead of having some idea of how it should go and then applying those principles.”
“When you are fundamentally clear on what your passion is behind your branding, no one can compete with you, because that passion is yours and yours alone.”
Mentions:
Noom, Lizzo, Choices Natural Market
Guest Links:
Lauren Davis Creative - https://laurendaviscreative.com/
Lauren on Instagram - https://www.instagram.com/ldaviscreative/
Culture Shock homepage - http://cultureshockshop.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!