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#050 Oren Klaff | Flip Your Entire Approach to Persuasion

Brands On Brands | Personal Branding & Business Coaching

Release Date: 08/19/2019

100 Personal Branding Activities to Elevate Your Brand in 2025 | Ep. 291 show art 100 Personal Branding Activities to Elevate Your Brand in 2025 | Ep. 291

Brands On Brands | Personal Branding & Business Coaching

This week we walk through a new list of 100 personal branding activities designed to boost your brand in 2025. We cover content creation, social media engagement, networking, public speaking, thought leadership, collaboration ideas, learning and development, personal branding basics, content distribution, and community building. Brandon shares his favorite tips and strategies, emphasizing the importance of investing in yourself and consistently working on your personal brand. Get the full list at 01:27 Content Creation Strategies 02:40 Engaging on Social Media 04:02 Networking for Personal...

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My Journey from Corporate Advertising to Personal Branding Coach | Ep. 290 show art My Journey from Corporate Advertising to Personal Branding Coach | Ep. 290

Brands On Brands | Personal Branding & Business Coaching

In this episode of Brands on Brands, Brandon Birkmeyer shares his in-depth journey of becoming a personal branding coach. He discusses transitioning from the ad agency world to coaching small business owners, evolving his focus from local marketing to content marketing, and eventually delving into personal branding through podcasting. Brandon highlights his experiences in building courses, speaking publicly, and writing a book, all while honing his coaching skills to develop a signature framework for personal branding. 00:00 Introduction to My Personal Branding Journey 01:16 Behind the Scenes...

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What Business Are You In | Ep. 289 show art What Business Are You In | Ep. 289

Brands On Brands | Personal Branding & Business Coaching

In this episode, we explore the fundamental question of what business you are truly in. This introspection is crucial for individuals striving to earn a living through their personal brand and knowledge, particularly within the creator economy. What business are you in? Are you a... Coach Consultant Content Creator Course Creator Keynote Speaker Freelancer ... or something else? Learn more on today's show! And don't forget to get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me...

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Creating Solo Content vs Interviews | Ep. 288 show art Creating Solo Content vs Interviews | Ep. 288

Brands On Brands | Personal Branding & Business Coaching

In this episode, we discuss the benefits of creating solo content versus conducting interviews. Solo content allows for quicker production and personal connection with the audience, offering diverse storytelling and teaching opportunities. In contrast, interview shows highlight the guest's expertise, providing social proof and enhancing the host's network, but may not position the host as an expert as effectively as solo segments. We also talk about the importance of balancing both formats to build a strong personal brand and delivering varied, valuable content to listeners. Get your own...

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Creating an Environment for Creating Content | Ep. 287 show art Creating an Environment for Creating Content | Ep. 287

Brands On Brands | Personal Branding & Business Coaching

Today we are talking about creating an environment for creating content for your personal brand. Don't get stuck in a content rut. Check out our tips for keeping your content flowing today! Also, get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST...

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Getting Stuck & Unstuck with Your Personal Brand | Ep. 286 show art Getting Stuck & Unstuck with Your Personal Brand | Ep. 286

Brands On Brands | Personal Branding & Business Coaching

This week we are talking about getting stuck on your personal branding journey and then getting unstuck. We compare the hurdles and solutions at the beginning and middle of the process and offer ways to get through it faster. Also, get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to...

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Easy Networking Tips As You Build Your Personal Brand | Ep. 285 show art Easy Networking Tips As You Build Your Personal Brand | Ep. 285

Brands On Brands | Personal Branding & Business Coaching

Today we are talking about the power of business networking, the power of building relationships, and we're going behind the scenes of one of my last business trips.   This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of...

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Front & Center Leadership Book Review | Ep. 284 show art Front & Center Leadership Book Review | Ep. 284

Brands On Brands | Personal Branding & Business Coaching

Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too! We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it. Here's a quick overview: What is Front & Center Leadership? How to overcome the Middle of the Pack Mentality The nine steps of The Personal Branding Framework with activity guides for each step The actions that matter to Escape the Sea of Sameness How to get past what's stopping you - The Paradox of Routine The Four Laws of...

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I'm Launching a Book on July 31st! | Ep. 283 show art I'm Launching a Book on July 31st! | Ep. 283

Brands On Brands | Personal Branding & Business Coaching

In this episode, we talk about my new book coming out on July 31st, 2024 called... Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement. This book leads you step-by-step through the personal branding process. In this book you will learn: How to overcome...

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How to Successfully Position or Reposition Your Brand with Ulli Appelbaum | Ep. 282 (Rebroadcast) show art How to Successfully Position or Reposition Your Brand with Ulli Appelbaum | Ep. 282 (Rebroadcast)

Brands On Brands | Personal Branding & Business Coaching

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy...

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Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).

In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three “layers” of a compelling personality.

The Finer Details of This Episode:

  • Oren explains what his book Flip the Script is about and what this show’s listeners can get out of it.
  • How do you influence customers in an era where no one really wants to be sold to anymore?
  • Oren breaks down the key piece of advice at the heart of Pitch Anything.
  • Oren’s method for planting the seed of an idea
  • What are “pre-wired ideas” and how do they work?
  • Why every industry and line of business needs its own “Winter is coming” to innovate and survive.
  • Oren discusses the different layers of your persona that make you compelling.

Quotes:

“Salespeople don’t know how to sell because today buyers don’t want to be sold.”

“People want what they can’t have, they chase that which moves away from them, and they only value that which they pay for.”

“The closer you get to something that’s new, novel, unusual, or never tried before, the more anxiety it creates.”

“Your value system that cannot be altered by a sales meeting is what makes you compelling.”

“Business, to me, is about relationships.”

Guest Links:

Oren’s homepage - https://orenklaff.com/

Pitch Anything - https://pitchanything.com/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!