#050 Oren Klaff | Flip Your Entire Approach to Persuasion
Brands On Brands | Personal Branding & Business Coaching
Release Date: 08/19/2019
What Business Are You In | Ep. 289
Brands On Brands | Personal Branding & Business Coaching
In this episode, we explore the fundamental question of what business you are truly in. This introspection is crucial for individuals striving to earn a living through their personal brand and knowledge, particularly within the creator economy. What business are you in? Are you a... Coach Consultant Content Creator Course Creator Keynote Speaker Freelancer ... or something else? Learn more on today's show! And don't forget to get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me...
info_outline
Creating Solo Content vs Interviews | Ep. 288
Brands On Brands | Personal Branding & Business Coaching
In this episode, we discuss the benefits of creating solo content versus conducting interviews. Solo content allows for quicker production and personal connection with the audience, offering diverse storytelling and teaching opportunities. In contrast, interview shows highlight the guest's expertise, providing social proof and enhancing the host's network, but may not position the host as an expert as effectively as solo segments. We also talk about the importance of balancing both formats to build a strong personal brand and delivering varied, valuable content to listeners. Get your own...
info_outline
Creating an Environment for Creating Content | Ep. 287
Brands On Brands | Personal Branding & Business Coaching
Today we are talking about creating an environment for creating content for your personal brand. Don't get stuck in a content rut. Check out our tips for keeping your content flowing today! Also, get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST...
info_outline
Getting Stuck & Unstuck with Your Personal Brand | Ep. 286
Brands On Brands | Personal Branding & Business Coaching
This week we are talking about getting stuck on your personal branding journey and then getting unstuck. We compare the hurdles and solutions at the beginning and middle of the process and offer ways to get through it faster. Also, get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to...
info_outline
Easy Networking Tips As You Build Your Personal Brand | Ep. 285
Brands On Brands | Personal Branding & Business Coaching
Today we are talking about the power of business networking, the power of building relationships, and we're going behind the scenes of one of my last business trips. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of...
info_outline
Front & Center Leadership Book Review | Ep. 284
Brands On Brands | Personal Branding & Business Coaching
Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too! We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it. Here's a quick overview: What is Front & Center Leadership? How to overcome the Middle of the Pack Mentality The nine steps of The Personal Branding Framework with activity guides for each step The actions that matter to Escape the Sea of Sameness How to get past what's stopping you - The Paradox of Routine The Four Laws of...
info_outline
I'm Launching a Book on July 31st! | Ep. 283
Brands On Brands | Personal Branding & Business Coaching
In this episode, we talk about my new book coming out on July 31st, 2024 called... Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement. This book leads you step-by-step through the personal branding process. In this book you will learn: How to overcome...
info_outline
How to Successfully Position or Reposition Your Brand with Ulli Appelbaum | Ep. 282 (Rebroadcast)
Brands On Brands | Personal Branding & Business Coaching
Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy...
info_outline
How to Use Storytelling Frameworks with Park Howell | Ep. 281 (Rebroadcast)
Brands On Brands | Personal Branding & Business Coaching
We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand. Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number one Business Storytelling podcast for 2022. Find out more about Park Howell at Or get 30% off your...
info_outline
How Liz Wilcox Turned a $9 Email Newsletter into a Six Figure Business | Ep. 280
Brands On Brands | Personal Branding & Business Coaching
Learn how to get people to subscribe to your newsletter and how to develop that into a paid membership. Today we are discussing email marketing, subscriptions, memberships, and personal branding with Liz Wilcox, the Fresh Princess of Email. Liz Wilcox is an email strategist and keynote speaker who shows small businesses, how to build online relationships and make money with emails. She's best known for selling a blog, turning a nine-dollar offer into multiple six figures without ads, and her fantastic email templates. One more fun fact about Liz Wilcox... She is now also a TV personality as a...
info_outlineOren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).
In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three “layers” of a compelling personality.
The Finer Details of This Episode:
- Oren explains what his book Flip the Script is about and what this show’s listeners can get out of it.
- How do you influence customers in an era where no one really wants to be sold to anymore?
- Oren breaks down the key piece of advice at the heart of Pitch Anything.
- Oren’s method for planting the seed of an idea
- What are “pre-wired ideas” and how do they work?
- Why every industry and line of business needs its own “Winter is coming” to innovate and survive.
- Oren discusses the different layers of your persona that make you compelling.
Quotes:
“Salespeople don’t know how to sell because today buyers don’t want to be sold.”
“People want what they can’t have, they chase that which moves away from them, and they only value that which they pay for.”
“The closer you get to something that’s new, novel, unusual, or never tried before, the more anxiety it creates.”
“Your value system that cannot be altered by a sales meeting is what makes you compelling.”
“Business, to me, is about relationships.”
Guest Links:
Oren’s homepage - https://orenklaff.com/
Pitch Anything - https://pitchanything.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!