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#053 Yvonne Heimann | Bulletproof Your Business

Brands On Brands | Personal Branding & Business Coaching

Release Date: 08/26/2019

100 Personal Branding Activities to Elevate Your Brand in 2025 | Ep. 291

Brands On Brands | Personal Branding & Business Coaching

This week we walk through a new list of 100 personal branding activities designed to boost your brand in 2025. We cover content creation, social media engagement, networking, public speaking, thought leadership, collaboration ideas, learning and development, personal branding basics, content distribution, and community building. Brandon shares his favorite tips and strategies, emphasizing the importance of investing in yourself and consistently working on your personal brand. Get the full list at 01:27 Content Creation Strategies 02:40 Engaging on Social Media 04:02 Networking for Personal...

My Journey from Corporate Advertising to Personal Branding Coach | Ep. 290

Brands On Brands | Personal Branding & Business Coaching

In this episode of Brands on Brands, Brandon Birkmeyer shares his in-depth journey of becoming a personal branding coach. He discusses transitioning from the ad agency world to coaching small business owners, evolving his focus from local marketing to content marketing, and eventually delving into personal branding through podcasting. Brandon highlights his experiences in building courses, speaking publicly, and writing a book, all while honing his coaching skills to develop a signature framework for personal branding. 00:00 Introduction to My Personal Branding Journey 01:16 Behind the Scenes...

What Business Are You In | Ep. 289

Brands On Brands | Personal Branding & Business Coaching

In this episode, we explore the fundamental question of what business you are truly in. This introspection is crucial for individuals striving to earn a living through their personal brand and knowledge, particularly within the creator economy. What business are you in? Are you a... Coach Consultant Content Creator Course Creator Keynote Speaker Freelancer ... or something else? Learn more on today's show! And don't forget to get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me...

Creating Solo Content vs Interviews | Ep. 288

Brands On Brands | Personal Branding & Business Coaching

In this episode, we discuss the benefits of creating solo content versus conducting interviews. Solo content allows for quicker production and personal connection with the audience, offering diverse storytelling and teaching opportunities. In contrast, interview shows highlight the guest's expertise, providing social proof and enhancing the host's network, but may not position the host as an expert as effectively as solo segments. We also talk about the importance of balancing both formats to build a strong personal brand and delivering varied, valuable content to listeners. Get your own...

Creating an Environment for Creating Content | Ep. 287

Brands On Brands | Personal Branding & Business Coaching

Today we are talking about creating an environment for creating content for your personal brand. Don't get stuck in a content rut. Check out our tips for keeping your content flowing today! Also, get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST...

Getting Stuck & Unstuck with Your Personal Brand | Ep. 286

Brands On Brands | Personal Branding & Business Coaching

This week we are talking about getting stuck on your personal branding journey and then getting unstuck. We compare the hurdles and solutions at the beginning and middle of the process and offer ways to get through it faster. Also, get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to...

Easy Networking Tips As You Build Your Personal Brand | Ep. 285

Brands On Brands | Personal Branding & Business Coaching

Today we are talking about the power of business networking, the power of building relationships, and we're going behind the scenes of one of my last business trips. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of...

Front & Center Leadership Book Review | Ep. 284

Brands On Brands | Personal Branding & Business Coaching

Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too! We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it. Here's a quick overview: What is Front & Center Leadership? How to overcome the Middle of the Pack Mentality The nine steps of The Personal Branding Framework with activity guides for each step The actions that matter to Escape the Sea of Sameness How to get past what's stopping you - The Paradox of Routine The Four Laws of...

I'm Launching a Book on July 31st! | Ep. 283

Brands On Brands | Personal Branding & Business Coaching

In this episode, we talk about my new book coming out on July 31st, 2024 called... Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement. This book leads you step-by-step through the personal branding process. In this book you will learn: How to overcome...

How to Successfully Position or Reposition Your Brand with Ulli Appelbaum | Ep. 282 (Rebroadcast)

Brands On Brands | Personal Branding & Business Coaching

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy...

More Episodes

Yvonne Heimann is CEO of Pacific Crest Media, which helps its clients develop a recognizable online presence, as well as the owner of and mentor at Ask Yvi, her own efficiency consulting firm. Yvi helps entrepreneurs determine the most effective ways to make their businesses work for them rather than the other way around, and is on a mission to help with “bulletproofing” your business—essentially making sure your business can run in your absence in case of emergency or another priority.

In this episode, Yvonne discusses the very personal loss that shaped her path in life, explains how experimentation factors into nearly every part of her day, and emphasizes the importance of establishing trust with your customers over nearly everything else.

The Finer Details of This Episode:

Yvonne explains how she helps her clients out by effectively becoming a project manager for their businesses.
The family tragedy that made Yvonne realize how her business wasn’t secure in the event of an emergency.
How efficiency and experimentation are as much a part of Yvonne’s life as they are part of her work with clients.
Yvonne describes the origin and underlying ethos of her Bulletproof Business Planner.
Boundaries and the right tool: the secrets to Yvonne’s success communicating with others.
The highs and lows Yvonne encountered launching and building up her business, as well as how her successful Facebook community developed.
Why regardless of how technology evolves, you will always need to network effectively in order to succeed.
Whether Yvonne thinks branding or selling is more important, and why it isn’t a necessity to stay “relevant.”
Why knowing a customer trusts her is the best testimony Yvonne could possibly receive.