Carl-Gould-#70secondCEO-The Real World-Part 3
Carl Gould #70secondCEO
The Real World-Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So they joke with me and (unclear) like so did you take your vitamins today or you know whatever–so I put in on there because the smart phones I think I’ve been and the recurring appointment and technology has been one of the best things ever to help us organize our lives, our smart watches are getting there too just unbelievable but I’m–what I do at the beginning of every years as I’ve–I plan all of my me stuff first and...
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Carl-Gould-#70secondCEO-The Real World-Part2
Carl Gould #70secondCEO
The Real World-Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Get up in the morning and I have a couple of routines. I do some stretching, I got some challenges with my back, I had an inversion table at home that I use but I’m listening to my goals, what’s important to me all morning. There’s certain music that I play where the streets have no name that was right, man in the box, I got some—I have music that keeps me going and then when we—when I get in the car in the morning or I’m...
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Carl-Gould-#70secondCEO-The Real World-Part1
Carl Gould #70secondCEO
The Real World-Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And I have spoken all of my goals into my phone, into my audio recorder, I get up and I could tell you it’s 9 minutes long, I put on my wallet in a shower and I listen to every goal I have for the next 30 years, that’s what I focus on. So, I wanna know what the weather is and I know—I wanna know what’s going on in the world around me base on—because I got to be somewhat relevant, I got to wear really close when I leave the house...
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Carl-Gould-#70secondCEO-Career Change-Part 3
Carl Gould #70secondCEO
Career Change-Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That’s when we have the hashtag hang up the hammer, I said “we got to hang up the hammer”, I—this is exhausting, it’s killing me and so that was the process we went through, I mean I own that business for 8 more years but what I was I started to run the parts of the business I liked and I—and I leverage out the business parts that I didn’t like and so yeah, I mean—I kept on going because until I can build the six figure...
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Carl-Gould-70secondCEO-Career Change-Part2
Carl Gould #70secondCEO
Career Change-Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, there are was he’s laughing–he couldn't back under it’s like yeah they got you. Yeah, I could–I’m here to tell you I know how hard it is to get line paint out of your hair you know. So, it was on that day and I just, I remember thinking I drive out and I’m going why—what am I doing? You know I’m driving a dump truck, I said there’s got to be a better way, this can’t be my life. I was, what is that thirty, yes it was...
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Carl-Gould-70secondCEO-Career Change-Part1
Carl Gould #70secondCEO
Career Change-Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I’m driving one of my dump trucks like 60 miles with a load of junk on it cause I’ve got to get to an appointment to deliver a proposal to try to get the next job, right? The drive shaft on the U joint on the drive shaft of my truck's brakes is okay. So, I kinda know what it is, I’ve done with it before and I’m like holy crap I’m on–I’m gonna miss the appointment. So I jumped out of the truck while it’s still rolling and I...
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 3
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You get the point with leverage, right? Or you take something you love to do. Your punishment is I'm taking the podcast off the air until I get back on track with these activities. You know what I mean? Like you would have to do something that would really hurt in the beginning if it would've happened. That's the push and then you would start to set up positive goals so that's the pull. So if I teach my son to manage money, or as a family we've decided to go to Disneyworld...
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 2
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So now we've got leverage. Now it's game on. So money that would hurt and you disappoint somebody you love that you're trying to help. So now what you do is you would say, “I'm never gonna let that happen.” One, that was a good kick in the behind, thank you for that, but you would never allow that letter to ever be mailed or that check ever to go out. When you've done all the activities you've promised, I hand them both right back to you. Take them, you shred them....
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 1
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So let's imagine you're my coach. So here's what I would do is I would say, I would ask you for a number, a dollar amount of number that if you had to write a check for today, it would hurt. So let's just say that's a 5-figure number, 10 grand or above. You would write a check out to a charity that you would never wanna be associated with. So just think of the opposite political party, some group out in the world that you just cannot stand whatever they're about. You're...
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Carl-Gould-#70secondCEO-You Know What Youre Selling But Do You Know What The Owner is Buying Part 2
Carl Gould #70secondCEO
You Know What You’re Selling, But Do You Know What The Owner is Buying? Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Now, what people are after is, the only thing that they really care about is THEMSELVES, that’s the entity that is most important to them. What they care about is how you, your company or your product and service helps them be more of themselves. So understand this, we have a way that we define ourselves,I mentioned the suit guy or the casual guy or gal (listen to Part 1). We have...
info_outlineDid you know you need to separate Sales & Marketing? Find out why...Carl Gould your #70secondCEO.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
No. 2, Second Quadrant. Right here, INCOME. This is Sales and Marketing and all of your relationships- joint ventures, strategic alliances- these are the relationships that you bring into the business, the exposure you get for the business and at the end of the day, the leads that you generate for your business. Very, very important that you separate Sales and Marketing. They're two different functions. They're in the same quadrant but they're two different functions. Once you set the goals for the business, you turn your lead generation team loose and tell them, “You are gonna go and generate these leads.” Don't let them talk to the Sales team - How's it going? How are you closing? We don't need that conversation. Tell the Marketing team to go out, generate the leads. SALES is the tactical implementation of your marketing function. So Sales team, you take them and set them aside or whoever does your sales- your Affiliate Marketing, however you do it- and you say, “You're gonna receive this many leads throughout the course of the year. We've got to close them. We've got to turn them into a sales, and close business, LOIs, contracts, whatever you call it, agreements.” But they are the tactical implementation of your marketing function and should be treated as such. Separate Sales, separate Marketing. They're two different functions.
Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.