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Interview with Bill Hartman

Conversations in Depth: A QRCA Views Podcast

Release Date: 12/04/2019

Navigating the Future, with Isaac Rogers show art Navigating the Future, with Isaac Rogers

Conversations in Depth: A QRCA Views Podcast

In this episode of Conversations In Depth, host Mike Carlon speaks with Isaac Rogers, President of Sago, about his unique journey from a tech startup in the early 2000s to a leader in the market research industry.    Isaac shares the challenges and opportunities he encountered along the way, including the industry's digital transformation and the impact of AI on qualitative research. He also offers insights into the importance of networking, the evolving nature of in-person research, and strategies to engage clients more effectively.   00:00 Introduction and Guest Welcome...

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Before becoming the Editor in Chief of Views, I needed to give up the reigns of the podcast feature and I turned them over to Foster Winter, who did an absolutely wonderful job with it. His calming voice and insightful questions took our podcast feature up a few notches and I am grateful for his presence on our committee. Many of you know that Foster lost a battle with cancer earlier this year and I wanted to use some space in this edition of Views to acknowledge his contributions to the podcast feature and to Views magazine. I’m also happy to announce that we have a new episode to share...

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Bill Hartman is the Director of Research at Essential - a product, interaction, and service design consultancy in Boston. Bill has a broad background in user-centered design and has led multi-disciplinary programs in a range of industries. He has a particular interest in ethnographic research and collaborative design methods as means to humanize technology in compelling and differentiated ways.

Bill's design research and strategy work has helped providers of devices, systems, and services better serve the needs of their businesses as well as end users. His recent work has included building products, medical devices, web portals, mobile applications, online communities, materials-handling systems, consumer electronics, and pro-audio equipment.

Bill speaks at design and innovation conferences and is an adjunct lecturer at Bentley University in Waltham, MA. Prior to starting the design research group at Essential, Bill worked as an independent consultant, was a Vice President of Product Development at Fitch Worldwide, and was a Director in the user experience group at Scient/Razorfish. Bill is a graduate of Davidson College (A.B.) and the Institute of Design/Illinois Institute of Technology (M.Des.).

He is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.