Navigating the Future, with Isaac Rogers
Conversations in Depth: A QRCA Views Podcast
In this episode of Conversations In Depth, host Mike Carlon speaks with Isaac Rogers, President of Sago, about his unique journey from a tech startup in the early 2000s to a leader in the market research industry. Isaac shares the challenges and opportunities he encountered along the way, including the industry's digital transformation and the impact of AI on qualitative research. He also offers insights into the importance of networking, the evolving nature of in-person research, and strategies to engage clients more effectively. 00:00 Introduction and Guest Welcome...
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David Kalisher
Conversations in Depth: A QRCA Views Podcast
Honoring the honesty of our subjects is essential in filmmaking. Capturing their emotional journey, not just their words, is what makes a story compelling. — David Kalisher In this episode of Conversations in Depth, host Mike Carlon sits down with David Kalisher, the founder of Jolly Road Productions. David, a seasoned filmmaker, shares his journey from corporate finance to Hollywood, and eventually to becoming a respected filmmaker in the market research industry. With a background that includes creative development at MGM Studios and hosting a television show, David brings a unique...
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Design and Research, Better Together, with Dresden McBride Head of Design for JPMorgan Chase
Conversations in Depth: A QRCA Views Podcast
Join us in this insightful episode as we dive deep into the world of design with Dresden McBride, Head of Design for Small Business Lending at JPMorgan Chase. From an early fascination with advertising sparked by a second-grade toothpaste poster project to a career spanning traditional advertising agencies and digital marketing, Dresden shares her journey through the evolving landscape of design and marketing. Key Points Discussed: Early Beginnings: Discover how a school project ignited Dresden's passion for design and led her to aspire towards a career in advertising, inspired by iconic...
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So, You want to Start a Podcast, with Laura Nozicka
Conversations in Depth: A QRCA Views Podcast
Laura Nozicka is a moderator from Chicago and has a long career in healthcare, which drives her passion to elevate the healthcare experience. Out of Laura's own experience of spinning through the healthcare "revolving door," desperately trying to find a diagnosis for symptoms that made no sense to most doctors or were simply dismissed, she created the "Desperate For a Diagnosis" podcast. Key Themes Why Laura started the Desperate for a Diagnosis podcast (It wasn’t just to promote her business). Lessons Laura learned the hard way after deciding to launch a healthcare focused...
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Emmanuel Probst
Conversations in Depth: A QRCA Views Podcast
To say that Emmanuel Probst wears many hats is an understatement. He is Global Lead, Brand Thought-Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today best seller Brand Hacks. Emmanuel joined me on Conversations in Depth to discuss his career and latest book, Assemblage, which guides readers through the art and science of creating transformative brands by combining personal, social, and cultural components. Listen to our conversation and get Emanual’s take on the evolving role of...
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Author and Salesforce Executive Karen Mangia, Live from IIEX Austin
Conversations in Depth: A QRCA Views Podcast
As an internationally-recognized thought leader whose TEDx appearance, keynotes, blogs, and books reach hundreds of thousands of business leaders each year, Karen Mangia is a catalyst who uses curiosity and diversified creativity to empower individuals, teams, and organizations to sustain success. With over 20 years of experience in communications, customer relationship management, and everything to do with “the business of people,” she is a champion of integration with a wealth of knowledge that empowers individuals, teams, and organizations to find freedom and create choices that move...
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Dancing Face to Face, with Kelsey Buttimer of Fieldwork Chicago
Conversations in Depth: A QRCA Views Podcast
What do dancing and running a fieldwork agency have in common? Maybe more than you think! Kelsey Buttimer is the president of Fieldwork Chicago and knows a thing or two about the importance of flexibility (in more ways than one). Growing up dancing competitively, Kelsey spent most of her free time at the barre (in the dance studio). It was there that she learned the importance of structure, hard work, and communication while also developing her appreciation for music and entertainment. In this episode, Mike and Kelsey discuss parallels between dancing and managing qualitative fieldwork,...
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Dave Kaye
Conversations in Depth: A QRCA Views Podcast
A seasoned expert in digital qualitative research, Dave Kaye's career has taken him around the world listening firsthand to stories from thousands of research participants. His ability to get to the heart of the narrative and the insights that live within it has put him at the forefront of mobile research co-founding Field Notes, one of the world's first smart phone research apps. Dave is passionate about bringing new technologies to research, but he is always keen to keep things simple. He joins Conversations in Depth to discuss his nontraditional path of getting into the market research...
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Wendy Pease of Rapport International
Conversations in Depth: A QRCA Views Podcast
Wendy Pease is the owner and president of Rapport International, a translation and interpretation services company specializing in marketing translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. She hosts the Global Marketing Show podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue. She also leads a global speed networking group, moderates the Boston chapter of Soft Land Partners, and hosts a weekly Clubhouse room on Global Business. Wendy...
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Starting Fires, with April Bell
Conversations in Depth: A QRCA Views Podcast
Before becoming the Editor in Chief of Views, I needed to give up the reigns of the podcast feature and I turned them over to Foster Winter, who did an absolutely wonderful job with it. His calming voice and insightful questions took our podcast feature up a few notches and I am grateful for his presence on our committee. Many of you know that Foster lost a battle with cancer earlier this year and I wanted to use some space in this edition of Views to acknowledge his contributions to the podcast feature and to Views magazine. I’m also happy to announce that we have a new episode to share...
info_outlineDave Siegel is the founder and “Big Daddy” of WonderGroup, the largest independent U.S. agency specializing in marketing and advertising to today’s moms and their kids. After serving as the President of WonderGroup for the past ten years, Dave has moved over to take the Presidential reigns of WonderGroup’s Launchforce Division—a premier innovation consultancy whose clients include: Kellogg’s, Purina, Sara-Lee, Nestle’s, ConAgra, Tate & Lyle, Anheuser Busch and others. Dave has spent the past 30 years immersed in youth marketing and new product development, advising some of the country’s top corporations in the fields of: Food & Beverage, Household Cleaning Products, Health and Beauty Aids, Toys, Entertainment, Clothing, Retailing, Technology and others.
Dave has also spoken at or chaired dozens of conferences throughout the world on youth marketing, marketing to moms and new products marketing. He served as an Associate Professor and Lecturer at: University of N. Kentucky, Thomas More College, Ohio State University and currently, Xavier University (where he is also on the Advisory Board to the Business School). Dave. Siegel is the author of several books. His latest is Innovation Myths and Mythstakes (Paramount Market Publishing) which he has co-authored with Tim Coffey and Mark Smith. He’ also written The Great Tween Buying Machine (Deerborn Publishing), Marketing to the New SuperConsumer—Mom & Kid (Paramount Publishing) and the soon to be released Market Smart Design (Crescent Hill Books). He is interviewed here by QRCA VIEWS managing editor, Dr. Sharon Livingston.