CarlGould-#70secondCEO-Make it EASY for Your Customers -Part 1
Release Date: 01/15/2020
Carl-Gould-70secondCEO-Career Change-Part2
Carl Gould #70secondCEO
Career Change-Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, there are was he’s laughing–he couldn't back under it’s like yeah they got you. Yeah, I could–I’m here to tell you I know how hard it is to get line paint out of your hair you know. So, it was on that day and I just, I remember thinking I drive out and I’m going why—what am I doing? You know I’m driving a dump truck, I said there’s got to be a better way, this can’t be my life. I was, what is that thirty, yes it was...
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Carl-Gould-70secondCEO-Career Change-Part1
Carl Gould #70secondCEO
Career Change-Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I’m driving one of my dump trucks like 60 miles with a load of junk on it cause I’ve got to get to an appointment to deliver a proposal to try to get the next job, right? The drive shaft on the U joint on the drive shaft of my truck's brakes is okay. So, I kinda know what it is, I’ve done with it before and I’m like holy crap I’m on–I’m gonna miss the appointment. So I jumped out of the truck while it’s still rolling and I...
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 3
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You get the point with leverage, right? Or you take something you love to do. Your punishment is I'm taking the podcast off the air until I get back on track with these activities. You know what I mean? Like you would have to do something that would really hurt in the beginning if it would've happened. That's the push and then you would start to set up positive goals so that's the pull. So if I teach my son to manage money, or as a family we've decided to go to Disneyworld...
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 2
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So now we've got leverage. Now it's game on. So money that would hurt and you disappoint somebody you love that you're trying to help. So now what you do is you would say, “I'm never gonna let that happen.” One, that was a good kick in the behind, thank you for that, but you would never allow that letter to ever be mailed or that check ever to go out. When you've done all the activities you've promised, I hand them both right back to you. Take them, you shred them....
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 1
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So let's imagine you're my coach. So here's what I would do is I would say, I would ask you for a number, a dollar amount of number that if you had to write a check for today, it would hurt. So let's just say that's a 5-figure number, 10 grand or above. You would write a check out to a charity that you would never wanna be associated with. So just think of the opposite political party, some group out in the world that you just cannot stand whatever they're about. You're...
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Carl-Gould-#70secondCEO-You Know What Youre Selling But Do You Know What The Owner is Buying Part 2
Carl Gould #70secondCEO
You Know What You’re Selling, But Do You Know What The Owner is Buying? Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Now, what people are after is, the only thing that they really care about is THEMSELVES, that’s the entity that is most important to them. What they care about is how you, your company or your product and service helps them be more of themselves. So understand this, we have a way that we define ourselves,I mentioned the suit guy or the casual guy or gal (listen to Part 1). We have...
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Carl-Gould-#70secondCEO-You Know What Youre Selling But Do You Know What The Owner is Buying Part 1
Carl Gould #70secondCEO
You Know What You’re Selling, But Do You Know What The Owner is Buying? Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. The 4 Entities of the Sale, so now let’s think about this, we talked about this earlier, you know what you’re selling, but do you know what the owner is buying? You can’t give this enough credence, is that people purchase in their own image. If I’m going to wear casual clothes and not buy a suit. Understanding what kind of guy or gal or what kind of purchaser your consumer IS,...
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Carl Gould-#70secondCEO-Post Relevant Content For Your Clientele That is TIMELESS
Carl Gould #70secondCEO
Post Relevant Content For Your Clientele That is TIMELESS Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. In your messaging you need 2 things, you need: TIMELINESS and.. TIMELESSNESS. Let’s take the TIMELESSNESS first. So, in your messaging, you want to have the core foundation, foundational communications that are relevant to your clientele forever. So, business wisdom and personal wisdom and messages match the seasons and match the holidays and the rhythms of life at certain...
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Carl-Gould-#70secondCEO-How Do We Judge Value
Carl Gould #70secondCEO
How do we judge value? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. We’re talking about increasing your fees. Now wouldn’t that be nice? Just take your prices and charge more? And you’ll just make more money. Isn’t that great? Well, you know what, it’s actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well, guess what? People judge your quality based on your fees. Think about it, I asked you the...
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Carl-Gould-#70secondCEO-What Will Your Customer PAY for
Carl Gould #70secondCEO
What will your customer PAY for? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they’re teaching or what they’ve learned, it’s important to you. Right, it’s valuable to you. But I’ll tell you what, my daughter, my 10-year-old is not going to pay or travel to go and see Warren Buffett. She already...
info_outlineAre you making it easy to say yes? If you're not it could cost you a sale or client. Don't make that mistake again...listen to Carl Gould your #70secondCEO
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, ugh, my sales cycle’s taking too long Dad, I’m not getting the clients I want, they’re not paying what I want. He said, “Carl, Carl, it’s really simple, you’re not making it easy enough for them to say yes. You make it easy for them to say yes, they’re going to say, yes. If you’re not getting the results you want in business, you’re not making it easy enough to say yes. You’re making it too complicated.” Good one Dad. Alright, so, I’ve got to go back and I’ve got to look at my product and service offering. How can I make it easier to say - YES! Well, here’s a few ways to do it:
- Bundle your services together. You know if I walk into a restaurant and say I’d just like an omelet. What kind of egg? I don’t know, you know you can have a brown egg, you can have a big egg, you can have a jumbo egg. Ok, ehhh, brown. What kind of cheese do you want? You want mozzarella, you want parmesan? Eh, you know, if it’s that hard to order an omelette, I don’t want to come here anymore! Make it easy for me! Alright? Give me a few easy choices so I can just walk in and say, OMELETTE, and it shows up.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.