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#23: The Small Business Stimulus Package: What You Need To Know

Take It Personally

Release Date: 04/03/2020

#120: How Sean Booked 30 Mini Sessions as a New Photographer show art #120: How Sean Booked 30 Mini Sessions as a New Photographer

Take It Personally

In this episode of Take It Personally, Sean, owner of Unique Unicorn Photography, shares his transformative experience with the . Initially struggling to attract clients after deciding to fully commit to their photography business, Sean and his wife discovered mini sessions as a strategic entry point for client acquisition. The episode delves into how this approach not only built their portfolio rapidly but also significantly increased their client base by booking 30 families during a single weekend. Sean discusses the importance of marketing, branding consistency, and the value of community...

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#119: How I Consistently Have High-4-Figure Mini Session Days show art #119: How I Consistently Have High-4-Figure Mini Session Days

Take It Personally

In this episode, I share my successful strategy for conducting high-4-figure mini session days! Since starting mini sessions in 2020, I have seen significant revenue growth and average $7,000 on these mini session days. I'll be sharing an overview of the simple strategy I have in my business that allows me to accomplish this. Here are the main highlights from this episode: 00:52 My Mini Session Journey: From Start to Success 01:58 Strategic Insights: Transforming Mini Sessions into Brand Builders 03:29 Yearly Growth: A Deep Dive into My Mini Session Evolution 05:55 Maximizing Profits with...

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#118: Do I Really Need an Email List as a Local Business? show art #118: Do I Really Need an Email List as a Local Business?

Take It Personally

The topic of email marketing seems to be coming up more and more both inside of , my group coaching program, and just in general. When I am talking to other creatives, it's always things like, "Do I really need an email list? Should I start using email as opposed to social media?" I've utilized email marketing in my business and am a huge believer in it. But I personally have a few issues with how email is being sold to a lot of creative entrepreneurs, specifically local service providers, like photographers who serve a local market. If that is you and you've had related questions about...

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#117: Leveraging AI in your Photo Business with Tech Savvy Creative show art #117: Leveraging AI in your Photo Business with Tech Savvy Creative

Take It Personally

Dawn is a former software engineer, turned wedding photographer, who pivoted back to technology to assist creatives in overcoming their intimidation with tech. Dawn is currently juggling roles as a Product Marketing Manager at Flodesk and running Tech Savvy Creative. In this episode, she shares her journey and the importance of integrating technology into creative professions. Topics we discuss in this episode are the transformative power of AI in photography, tools like ChatGPT for content creation, highlighting how AI tools can significantly save time and enhance productivity, and tools for...

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Take It Personally

One of my goals at the beginning of 2024 was to act like a grown up when it comes to my finances, and I have to say, I'm killing it so far–and that is in huge part to the program 6 Figure Saver. I'm thrilled to have Gina Knox, the financial coach behind 6 Figure Saver, on the podcast today. Gina is known in her circle as Money's Mom, and helps entrepreneurs with variable income save six figures in their businesses. In under three months, I've saved just shy of $40,000 in this program without cutting expenses or strict budgeting. Instead, Gina emphasizes the significance of spending on the...

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#115: Using Blogging to Connect with Ideal Clients with Kate Wark show art #115: Using Blogging to Connect with Ideal Clients with Kate Wark

Take It Personally

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#114: Why Personal Branding is CRUCIAL as a Photographer show art #114: Why Personal Branding is CRUCIAL as a Photographer

Take It Personally

I did my annual mini session day in January, and I had multiple photographers be a part of it. They admitted to me they felt uncomfortable on the other side of the camera. It essentially allowed them to have more empathy for their clients because they can understand how it feels being in front of the camera during a branding session. I think this is a crucial part of building a personal brand and specifically as a brand photographer. You can tell your clients everything about how branding photos are important and how people will connect with photos of themselves more and they can help them...

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#113: What to Post If You Want to Book More Clients show art #113: What to Post If You Want to Book More Clients

Take It Personally

In the last episode of Take It Personally, we talked about attracting your dream clients and treating social media like a giant networking event. A second part to this is related to a question I get asked frequently in various ways: “What should I be posting?” If you’ve wondered what you should post if you want to book more clients, grow your business, stand out as a brand photographer, etc., this episode will be covering it all. Here are the main topics discussed: Getting back into a place of service and figuring out how you can help Using frequently asked questions for content...

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#112: Attracting Dream Clients to Your Business show art #112: Attracting Dream Clients to Your Business

Take It Personally

Social media can be an incredible tool for business. This episode explores how you can use social media to attract dream clients, and use it in a way that feels strategic and not draining.   Join the Brand Photography Jumpstart here:

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#111: Here's How I Would Make My First $100,000 If I Were Starting Over show art #111: Here's How I Would Make My First $100,000 If I Were Starting Over

Take It Personally

A 100k year is a huge milestone for entrepreneurs, and there seems to be chatter in the online business community that's split into two camps: 1) there's nothing magical about 100k, and 2) it's absolutely everything to get to 100k. No surprise, I fall somewhere in the middle. My business coach refers to 100k as a sustainability point for business and I totally agree. We all know we're not taking home all of the money we make, so at 100k that typically gives you room to pay for expenses, pay yourself, pay your taxes, maybe start outsourcing a little bit, maybe have some profit leftover if...

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More Episodes

I’m joined today by my personal accountant, Courtney, from Numbers and Such Prof. LLC. She is here today to talk all about the Small Business Stimulus Package and the different loans and grants available and what they mean for small business owners.

Things are constantly changing and everyone is searching for information (this was recorded the morning of April 3rd). Courtney helps clear things up today, but ultimately, we suggest that you get in touch with your CPA and business banker to understand what action you need to take next.

Here’s a look into some of the information Courtney shares:

Economic Injury Disaster Loan

  • The EIDL is a loan that you apply for through the SBA. If you can’t get funding elsewhere, consider this one. It is an up to 30-year loan (but not guaranteed that).
  • When applying, there is $10,000 grant money you can request (again, not guaranteed that full amount).
  • The SBA is bogged down, so just a reminder that the money may not be granted to you immediately and may take time.
  • Apply through the SBA website.

The Paycheck Protection Program

  • The PPP is another one you can apply for to get 2.5x your average monthly payroll in a loan, which can convert to a grant if you use it for certain purposes.
  • The loan is 2 years and has an interest rate of 1%, though it has potential to be fully forgiven.
  • Independent contractors can’t apply until Friday, April 10.
  • One requirement is having under 500 employees.
  • Apply through your bank (more info here).
  • You have 8 weeks to spend this amount (on payroll, rent, and utilities).
  • 75% of the forgivable amount needs to be used on payroll. 

Unemployment

  • Unemployment can be collected for 10 weeks before you need to start searching for other work (check according to your state).
  • South Dakota maxes out at $414 a week (specific requirements to determine amount) and supposedly the federal government is adding to that with an extra $600 a week, if the state chooses to adopt and implement it. 
  • If you receive a furlough notice from your employer, that may make your application easier. 

Other Notes

  • Check with your lender to see if they are SBA-friendly and participating in these options.
  • There are billions of dollars on the line, and it is anticipated to dry up. The money is first come, first serve. Apply as soon as you can.
  • If you have a Schedule C, things can get murky. Because we don’t have typical payroll, having the loan be forgiven would look differently, and we just don’t have enough clarification at this time.
  • You don’t need to have 2019 taxes filed to do all of this, but you will need 2019 financials either way. 

Other Tax Items

  • SD sales tax deadlines are not pushed back.
  • SD unemployment tax deadlines are not pushed back.
  • Payroll taxes – depends if your CPA has guided you to postpone.
  • Income tax got pushed to July 15 (instead of April 15).

One final reminder: the best thing you can do is get in touch with your CPA and banker to figure out the steps you need to take next to apply.

GET IN TOUCH WITH COURTNEY

Thank you, Courtney for joining and sharing your knowledge. We hope this was helpful to all of you small business owners out there. If you are looking for help on this, you can connect with Courtney on her website or Facebook Page.

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join and ask any questions you might have regarding the Small Business Stimulus Package or information in today’s episode.