Take It Personally
Dawn is a former software engineer, turned wedding photographer, who pivoted back to technology to assist creatives in overcoming their intimidation with tech. Dawn is currently juggling roles as a Product Marketing Manager at Flodesk and running Tech Savvy Creative. In this episode, she shares her journey and the importance of integrating technology into creative professions. Topics we discuss in this episode are the transformative power of AI in photography, tools like ChatGPT for content creation, highlighting how AI tools can significantly save time and enhance productivity, and tools for...
info_outline #116: How I'd Handle Business Money Differently If I Were Starting Over with Gina KnoxTake It Personally
One of my goals at the beginning of 2024 was to act like a grown up when it comes to my finances, and I have to say, I'm killing it so far–and that is in huge part to the program 6 Figure Saver. I'm thrilled to have Gina Knox, the financial coach behind 6 Figure Saver, on the podcast today. Gina is known in her circle as Money's Mom, and helps entrepreneurs with variable income save six figures in their businesses. In under three months, I've saved just shy of $40,000 in this program without cutting expenses or strict budgeting. Instead, Gina emphasizes the significance of spending on the...
info_outline #115: Using Blogging to Connect with Ideal Clients with Kate WarkTake It Personally
Kate has been on the podcast before talking about , and I love what Kate is doing with her business. Her photography business sort of started “accidentally” and after working together in , she was able to drop down to part-time in her 9-5 to be able to spend more time on her photography business. Alongside taking brand photos, Kate also helps clients with copywriting! She took her PR skills to be able to grow another arm in her business where she offers blogging services to creatives. Visuals are a huge part of personal branding, but messaging is so important too. Kate is sharing tips...
info_outline #114: Why Personal Branding is CRUCIAL as a PhotographerTake It Personally
I did my annual mini session day in January, and I had multiple photographers be a part of it. They admitted to me they felt uncomfortable on the other side of the camera. It essentially allowed them to have more empathy for their clients because they can understand how it feels being in front of the camera during a branding session. I think this is a crucial part of building a personal brand and specifically as a brand photographer. You can tell your clients everything about how branding photos are important and how people will connect with photos of themselves more and they can help them...
info_outline #113: What to Post If You Want to Book More ClientsTake It Personally
In the last episode of Take It Personally, we talked about attracting your dream clients and treating social media like a giant networking event. A second part to this is related to a question I get asked frequently in various ways: “What should I be posting?” If you’ve wondered what you should post if you want to book more clients, grow your business, stand out as a brand photographer, etc., this episode will be covering it all. Here are the main topics discussed: Getting back into a place of service and figuring out how you can help Using frequently asked questions for content...
info_outline #112: Attracting Dream Clients to Your BusinessTake It Personally
Social media can be an incredible tool for business. This episode explores how you can use social media to attract dream clients, and use it in a way that feels strategic and not draining. Join the Brand Photography Jumpstart here:
info_outline #111: Here's How I Would Make My First $100,000 If I Were Starting OverTake It Personally
A 100k year is a huge milestone for entrepreneurs, and there seems to be chatter in the online business community that's split into two camps: 1) there's nothing magical about 100k, and 2) it's absolutely everything to get to 100k. No surprise, I fall somewhere in the middle. My business coach refers to 100k as a sustainability point for business and I totally agree. We all know we're not taking home all of the money we make, so at 100k that typically gives you room to pay for expenses, pay yourself, pay your taxes, maybe start outsourcing a little bit, maybe have some profit leftover if...
info_outline #110: How to Book Repeat Brand Photography ClientsTake It Personally
One of the reasons I love brand photography is the potential for repeat clients. When it comes to brand photography, you are working with clients who regularly need updated images. This allows for repeat clients often, if we treat our clients well. This episode I’m sharing the top things we can be doing as photographers to keep our clients coming back (and referring more amazing clients our way). Here are the main things discussed in this episode: How to create a really easy experience from top to bottom Setting up email autoresponders Always making sure your client knows what's happening...
info_outline #109: SEO Mistakes You're Making On Your Website (and How to Fix Them) with Inkpot CreativeTake It Personally
KP and Jessie (both she/her) are the design duo behind Inkpot Creative®️, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. In addition to building brands and websites, the studio also focuses on creating ways for photographers to get leads in more sustainable ways through SEO and blogging. When they're not working in their studio, they can usually be found hiking in a national park or working on their travel blog, Volumes & Voyages. How KP & Jessie got started...
info_outline #108: 2023 Annual Recap: Wins, Struggles, and What's NextTake It Personally
I’m so excited to share an annual recap in this episode! I'm sharing the wins, the struggles, and the changes that 2023 brought for me and my businesses. I also am touching on what’s coming for 2024. Here are the main things discussed in episode 108: Record setting mini session day Events, big projects, and work trips Focusing on my own personal style for my personal brand Managing my screen limits Taylor Swift live!! Hiring in my business Our new White Space studio Rebrand launch Hitting my revenue goal Tough client situations Managing finances better Intentional podcast topics Different...
info_outlineI’m sitting down with another business owner for this episode, Jeremy Brech, to discuss what this unique, and possibly difficult, time can mean for your business or businesses in general. I know we are all hoping to make it through with our sanity, but ultimately with our business still intact.
There are so many unknowns, and emotions are all over. And that’s okay. This situation is not normal or ideal, but I have found talking with other business owners or people who are experiencing the same thing to be helpful.
And that’s what this conversation is today. Jeremy Brech is with DJ Jer Events and Lighting Design. He is an incredible business owner in the Sioux Falls area. He is known nationwide for his DJ skills, along with lighting and design and other business aspects. Jeremy has been in business for 24 years, and he has so much value and insight to offer.
Here’s a look at some of the things I discuss with Jeremy:
- Why he loves Sioux Falls and believes the strong economy has helped when hardships or recessions have hit.
- How making good financial decisions early on in his marriage and for his business helped put him in a comfortable position to be “recession-ready” (and he highly recommends Dave Ramsey’s Financial Peace University).
- Managing your money is important, but you also need to manage your time. This “extra” time is your opportunity to work on your business, which will help put you in a better position for the future.
- Prioritize family time too, and support locally if possible (i.e.: take out food, purchase gift cards, etc.).
- Jeremy shares how he and his team are specifically helping their clients out and supporting others right now.
- Info on the small business stimulus.
- Thank your community and those still supporting you, and support them back. It’s not a marketing strategy, it’s caring for other people.
A few highlights from this episode:
[10:22] Look to see how you can help other people – in your market, in your industry. Be the person to help somebody out if they are in need.
[17:15] It’s not so much about financial gratification, it’s more about the gratification of knowing that you can make an impact, especially in times like this.
[27:21] Reach out to those businesses who have been there for you. Reach out to those clients that have allowed your business to be a business or survive. Send them a thank you, and check in to see how they are doing. Every type of hope that we can get is exactly what we need.
Thank you to Jeremy for joining me today! It was a great reminder to take time to prepare your business for the future and ultimately, to do more outside of it to support each other through this time. You can connect with Jeremy on his website here.
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