Canada's BuildDirect.com has become an international powerhouse, revolutionizing the building supplies industry. CEO Jeff Booth discusses how they overcame huge initial hurdles, including supplier fears of switching to deal with them, how they use Internet marketing effectively to promote their business and sell online. They now operate in 60 countries, are adding staff like crazy, and may become "Amazon-sized". 

After the interview we discuss key takeaways from the BuildDirect experience, and discuss how even small companies can compete online. It all comes down to giving the prospect a good answer to the Why questions. Why should they deal with you? Why should they even come to your website? 

Visit http://frankonlinemarketing.com/show for show notes.