In this episode, host Tema Frank interviews Olia Libicz Pavlin, founder of CoolToysForTots.ca. Olia talks about the challenges of being a small Canadian player in a highly competitive market, the importance of closely monitoring and tweaking your Adwords, the challenges of shipping to remote Canadian locations. 

Afterwards, Tema talks about some keyword essentials, including why you should have a Google Adwords account even if you aren't advertising, and some basic calculations you should run to avoid tempting but unprofitable ad campaigns. 

Give your feedback, ask your questions, and read the show notes at http://frankonlinemarketing.com/show.