Interview with RentFrockRepeat.com co-founder, Lisa Delorme. The company rents high-fashion party dresses all across Canada. They've used some pretty clever ways to lower people's fears about renting something as important as an expensive party dress online. You'll also find a lot in this interview about business start-up issues and how finding the right companies to collaborate with can make a huge difference!

In the post-interview chat, Tema Frank discusses some of the lessons to be learned from Rent Frock Repeat about how to encourage people to take a chance and place that first order. She also discusses the importance of constantly testing ways to increase conversion and lower bounce rates (and she explains what those words mean!)