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PUBCAST: How to Get People Talking About Your Brand with John Haydon

Release Date: 05/24/2013

The Four Traits of Successful Advertisers

The Pubcast with Jon Loomer

After 13+ years of working with Meta advertisers, Jon has identified four key characteristics that separate successful advertisers from those who struggle. It's not about tactics - it's about your approach to complexity, change, learning, and responsibility.

Is Your Campaign Objective Irrelevant?

The Pubcast with Jon Loomer

Advertisers often misunderstand what campaign objectives actually do. Jon explains why saying you're running a "sales campaign" or "traffic campaign" is misleading.

Why Your Performance Goal Changes Everything

The Pubcast with Jon Loomer

Your performance goal defines everything about your Meta ad delivery - who sees your ads, what quality of results you get, and which placements are used. Jon explains how the algorithm interprets each goal and why some lead to far better outcomes than others.

What You Don't Know About Meta Attribution

The Pubcast with Jon Loomer

Most advertisers have misconceptions about how Meta attribution actually works. Jon covers four key aspects that explain why your Ads Manager results rarely match your backend data.

The Truth About Meta's Click Attribution

The Pubcast with Jon Loomer

Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the right attribution windows for different campaign types.

Should You Count View Through Conversions?

The Pubcast with Jon Loomer

View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giving Meta undeserved credit, and how to properly evaluate them based on campaign type and audience.

The Case for Simple Meta Ad Campaigns

The Pubcast with Jon Loomer

Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited customizations.

Stop Blaming Meta for Your Results

The Pubcast with Jon Loomer

Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take responsibility. Jon explains why this approach is counterproductive and how to focus on the factors you can actually control.

Understanding How Meta's Algorithm Really Works

The Pubcast with Jon Loomer

This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do.

When to Use Advantage+ Audience

The Pubcast with Jon Loomer

When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.

More Episodes

John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why.

Following are some of the topics we discussed:

The advantage of non-profits: Giving people meaning
Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits
Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
Promoted Posts

Here are links to a few of the things mentioned on this show:

You can find John in the following places:

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