PUBCAST: How to Get People Talking About Your Brand with John Haydon
Release Date: 05/24/2013
What You Don't Know About Meta Attribution
The Pubcast with Jon Loomer
Most advertisers have misconceptions about how Meta attribution actually works. Jon covers four key aspects that explain why your Ads Manager results rarely match your backend data.
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The Truth About Meta's Click Attribution
The Pubcast with Jon Loomer
Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the right attribution windows for different campaign types.
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Should You Count View Through Conversions?
The Pubcast with Jon Loomer
View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giving Meta undeserved credit, and how to properly evaluate them based on campaign type and audience.
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The Case for Simple Meta Ad Campaigns
The Pubcast with Jon Loomer
Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited customizations.
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Stop Blaming Meta for Your Results
The Pubcast with Jon Loomer
Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take responsibility. Jon explains why this approach is counterproductive and how to focus on the factors you can actually control.
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Understanding How Meta's Algorithm Really Works
The Pubcast with Jon Loomer
This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do.
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When to Use Advantage+ Audience
The Pubcast with Jon Loomer
When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.
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The New Role of Remarketing
The Pubcast with Jon Loomer
While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.
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Why Meta Should Bring Back Podcasts
The Pubcast with Jon Loomer
Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.
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Do You Still Need Detailed Targeting?
The Pubcast with Jon Loomer
Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.
info_outlineJohn Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why.
Following are some of the topics we discussed:
- The advantage of non-profits: Giving people meaning
- Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits
- Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
- Promoted Posts
Here are links to a few of the things mentioned on this show:
- Alex's Lemonade Stand Foundation
- Facebook Insights Helper
- A video on overcoming adversity
- Social Media Fundraising Club
- Facebook Marketing for Dummies
You can find John in the following places:
- JohnHaydon.com
- @JohnHaydon on Twitter
- Facebook.com/inboundzombie
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