Determining Buyer Persona & Important Startup Marketing Details- featuring Douglas Burdett
Release Date: 04/20/2014
Turning Healthcare Innovation into Real Patient Impact - with Brad Kennedy of Orlando Health
The AI in Business Podcast
Today’s guest is Brad Kennedy, Senior Director of Business Solutions Strategy at Orlando Health — a not-for-profit healthcare organization headquartered in Florida. With years of experience leading innovation and patient experience programs in hospital systems, Brad joins Emerj Managing Editor Matthew DeMello on the show today to explore how healthcare leaders can turn emerging technologies into measurable improvements for patients and clinical teams. He explains how federal policy has elevated patient experience to a top-level business concern and why small, incremental wins —...
info_outline
From Control Checks to Enterprise Strategy with AI in Audit - with Itumeleng Masunyane of Amicorp
The AI in Business Podcast
Today’s guest is Itumeleng Masunyane, Senior Vice President of Internal Audit at Amicorp Group. Amicorp provides corporate management, financial markets, and fund administration services with a strong presence in emerging markets. Itumeleng joins Emerj Editorial Director Matthew DeMello on the show to discuss the expanding role of AI in internal audit — moving beyond compliance into broader strategic influence across the enterprise. She shares how AI is enabling real-time risk monitoring, automating routine audit tasks, and helping internal audit teams generate timely insights for business...
info_outline
How Domain-Specific GenAI-Driven Orchestration Unlocks Value in Secure and Siloed Data Environments - with Arun Subramaniyan of Articul8
The AI in Business Podcast
Today’s guest is Arun Subramaniyan, Founder and CEO of Articul8. After earning his PhD simulating jet engines and leading GE's digital twin revolution, he's helping Articul8 build domain-specific AI solutions for the world's most complex industries - from Wall Street to electrical grids and aerospace design. Arun joins us on today’s show to share why simply plugging in large language models isn’t enough for industries with complex, high-stakes processes. Arun explains how enterprises can move beyond general-purpose AI by creating domain-specific models that understand specialized...
info_outline
Inside the New Era of Loss Prevention with Video Intelligence - with Joe Troy of Amazon
The AI in Business Podcast
Today’s guest is Joe Troy, Senior Manager of Site Risk at Amazon. Joe leads efforts to harness AI-powered video intelligence to transform retail security and operational workflows. With extensive experience in risk management and physical security, Joe joins Emerj Managing Editor Matt DeMello to discuss how AI is accelerating investigations, reducing labor costs, and enabling real-time fraud and safety alerts. He unpacks how video intelligence is shifting security teams from reactive surveillance roles to proactive business partners focused on enhancing customer experience and operational...
info_outline
AI ROI for Patient Insights and Better Eligibility Rates in Clinical Trials - with Michael Zaiac of Daiichi Sankyo
The AI in Business Podcast
Today’s guest is Michael Zaiac, Head of Medical Oncology for Europe and Canada at Daiichi Sankyo. Michael joins the platform in a special episode focused on how AI is driving measurable ROI in clinical trials — particularly in eligibility and driving diversity in patient populations. Their conversation explores how life sciences teams are applying advanced analytics to accelerate enrollment, improve diversity in study populations, and reduce time to trial completion. Michael also shares where generative AI is beginning to play a role in patient-facing materials, including simplified...
info_outline
Smarter Compliance Through Transparent AI Deployment - with Miranda Jones of Emprise Bank
The AI in Business Podcast
Today’s guest is Miranda Jones, SVP Data & AI Strategy Leader at Emprise Bank, to explore how banks can design AI systems that balance compliance obligations, customer expectations, and employee experience. Miranda unpacks why explainability shouldn’t be an afterthought—and how embedding transparency into AI workflows helps institutions avoid costly rework and build trust across all stakeholders. She discusses the importance of co-designing solutions with the people closest to the work and why slowing down to define meaningful KPIs is essential to long-term success. Want to share...
info_outline
How AI is Orchestrating the Insurance Supply Chain - with Marc Fredman of CCC Intelligent Solutions
The AI in Business Podcast
Today’s guest is Marc Fredman, Chief Strategy Officer at CCC Intelligent Solutions. Marc joins Emerj CEO and Head of Research Daniel Faggella to discuss how leading insurers are using AI to manage growing complexity across the insurance supply chain — from vehicle damage assessment to claim settlement and subrogation. He breaks down where AI is already delivering value across the claims process — including computer vision for total loss prediction, generative AI for document summarization, and predictive analytics for early subrogation detection. Marc emphasizes the need for insurers to...
info_outline
Keeping the Patient Voice in De-Identified Data Models - with Brad Kennedy of Orlando Health
The AI in Business Podcast
Today’s guest is Brad Kennedy, Senior Director of Business Solutions Strategy at Orlando Health. Brad joins Emerj Senior Editor Matthew DeMello to explore what it takes to implement AI across a complex care environment. From improving patient experience to easing clinician burdens, Kennedy highlights the need for precision, transparency, and collaboration to ensure AI earns its place in provider workflows. Brad shares lessons from his experience in patient experience strategy and innovation, offering insights into how AI tools—from virtual care to clinical decision support—can improve...
info_outline
Transforming Care Management and Disease Management Workflows with Agentic AI - with Raheel Retiwalla of Productive Edge
The AI in Business Podcast
Today’s guest is Raheel Retiwalla, Chief Strategy Officer at Productive Edge. Productive Edge is a digital transformation consultancy specializing in healthcare that helps payers, providers, and health tech companies use data to streamline operations, reduce costs, and improve outcomes. Raheel returns to the program to outline how agentic AI is helping payers and providers shift from reactive workflows to proactive, real-time engagement. Raheel explores practical use cases already in deployment—from AI agents that monitor benefit utilization and prevent care disruptions, to systems that...
info_outline
Lessons from Project Warp Speed in How High-Velocity Partners Are Scaling AI in Manufacturing - with Emily Nguyen of Palantir Technologies
The AI in Business Podcast
Today’s guest is Emily Nguyen, Head of Industrials at Palantir Technologies. Emily joins Emerj Editorial Director Matthew DeMello to discuss how Project Warp Speed is helping manufacturing leaders scale AI rapidly and effectively. She breaks down the key values driving successful AI adoption — including mission focus, first-principles thinking, and urgency — and shares real-world examples of AI applications in manufacturing, such as visual inspection and predictive maintenance. Emily recommends starting small with AI projects, meeting users where they are, and integrating with existing...
info_outlineIn this episode, I interview Douglas Burdett who is the founder of Artillery Marketing.
Douglas discusses the importance of "zero'ing in" on buyer persona along with the nuances & key differences of marketing B2B vs. B2C.
--------------
For More Information, Visit the HUB of Startups / Business in Emerging Technology. From Robotic Limbs to Getting Angel Investment, from Biotech to Intellectual Property:
Interested in the Future of Humanity and the Ramifications of Emerging Tech? Sentient Potential Covers the Ethical Considerations and Future Projections at the Crossroads of Technology and Consciousness: