Converstion Rate Optimization for Startups - with Peep Laja of ConversionXL
Release Date: 06/29/2014
Rethinking Customer Experiences with AI-Driven Conversations - with Alan Ranger of Cognigy
The AI in Business Podcast
With customer expectations at an all-time high, even one broken interaction can result in permanent brand damage. In this episode of ‘AI in Business,’ Cognigy Chief Marketing Officer Alan Ranger joins Emerj Editorial Director Matthew DeMello to explore how conversational, generative, and agentic AI are reshaping contact center strategy across telecom, retail, and financial services. Cognigy is a leading provider of AI-powered customer service solutions, offering an advanced platform that enables businesses to deliver instant, personalized, and multilingual support across various channels....
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The Evolving Role of AI in Modernizing Clinical Trials - with Xiong Liu of Novartis
The AI in Business Podcast
Today’s guest is Xiong Liu, Director of Data Science and AI at Novartis. Xiong returns to the platform in a special episode brought to you by Medable to explore the evolving role of AI in modernizing clinical trials. Their conversation covers how life sciences teams are leveraging AI to streamline data workflows, accelerate study readiness, and maintain regulatory compliance in both decentralized and traditional models. Throughout the episode, Xiong shares insights into the growing importance of integrating structured and unstructured data across trial systems — from clinical notes to...
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Driving Data Security in Unstructured and Structured Data for Customer Analytics - with Jiaxi Zhu of Google
The AI in Business Podcast
Today’s guest is Jiaxi Zhu, Head of Analytics & Insights at Google. Jiaxi joins Emerj Editorial Director Matthew DeMello to explore how enterprises can strengthen data security and governance as customer analytics increasingly relies on both structured and unstructured data. As organizations expand their use of sources like call transcripts, social media posts, and third-party platforms, traditional data protection models are no longer sufficient. Jiaxi explains how modernizing data governance with comprehensive data dictionaries and metadata management is essential for understanding...
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Laying the Groundwork for Enterprise AI in Banking and Finance - with Chris Tapley of EPAM
The AI in Business Podcast
Today’s guest is Chris Tapley, Vice President and Head of Financial Services Consulting for North America at EPAM Systems. EPAM is a global digital engineering company that provides software development and consulting services across industries, including financial services, healthcare, and media. With deep experience guiding AI adoption in regulated industries, Chris joins Emerj Editorial Director Matthew DeMello on the show today to unpack the foundational challenges facing financial institutions as they move from experimentation to production. He explores the technical and organizational...
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Scaling Drug Manufacturing from Clinical Trials to Commercial Production - with Shreyas Becker of Sanofi
The AI in Business Podcast
Today’s guest is Shreyas Becker, Head of AI & Data Products, Manufacturing & Supply at Sanofi. Shreyas joins Emerj Managing Editor Matthew DeMello to discuss the practical application of AI in life sciences, focusing on tools that are already improving supply chain resilience and manufacturing efficiency. He explains how AI helps navigate geopolitical disruptions, optimize production workflows, and ensure the reliable delivery of critical medications. The conversation also covers the evolution of AI systems developed during the pandemic and their role in shaping future innovations....
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AI Data Strategies for Life Sciences Agriculture and Materials Science - with Daniel Ferrante of Deloitte
The AI in Business Podcast
Today’s guest is Daniel Ferrante, AI Leader in R&D and Data Strategy at Deloitte. Daniel joins Emerj CEO and Head of Research Daniel Faggella on today’s show to delve into the intersection of AI, data strategy, and research and development across industries such as agriculture, life sciences, and materials science. Ferrante breaks down the core challenges organizations face in harnessing data to unlock AI’s potential and drive efficiencies in R&D processes. Ferrante also emphasizes the importance of contextualizing data through a multimodal framework — Deloitte’s Atlas — to...
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Unlocking Operational Efficiency with AI in Accounting Departments - with Greg Cucino of RoundTable
The AI in Business Podcast
Today’s guest is Greg Cucino, Managing Director at RoundTable Strategy Advisors. RoundTable is a leading firm specializing in CFO and NetSuite services that help businesses boost financial management and operational efficiency. Greg joins Emerj Editorial Director Matthew DeMello on the podcast to share his perspective on how AI is redefining the CFO role. As AI automates manual finance and accounting workflows, executives are shifting focus from historical data to forward-looking strategy. Greg also explores emerging AI technologies, including agentic AI, and how they’re set to transform...
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How AI is Reshaping Commercial Insurance and Risk Assessment - with Sidharth Ojha of AXA XL
The AI in Business Podcast
Today’s guest is Sidharth Ojha, Head of Process Optimization in Data and AI at AXA XL, a global commercial insurance and reinsurance company and subsidiary of AXA. Sidharth joins Emerj Managing Editor Matthew DeMello to discuss how AI is being applied across commercial insurance workflows with real, measurable impact. He explains how machine learning is enhancing underwriting efficiency, portfolio decision-making, and risk assessment. The conversation also covers key enablers for scaling AI, including data quality, governance, and change management. For insurance professionals and data...
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How Integrated Systems Are Reshaping Global Risk Oversight - with Kandie Ibaka of Citi
The AI in Business Podcast
As the financial industry moves deeper into the generative AI era, compliance teams are navigating the tension between modernization and risk oversight. In this episode, Kandie Ibaka, Vice President and Sanctions Control Officer at Citi, returns to the ‘AI in Business’ podcast to discuss the real-world challenges of balancing legacy tech stacks with emerging technologies across global compliance operations. Throughout the episode, Kandie and Emerj Editorial Director Matthew DeMello explore how institutions can approach AI adoption without losing sight of regulatory expectations or...
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Breaking Complexity in Banking Risk Operations With AI - with Nathaniel Bell of Wells Fargo
The AI in Business Podcast
In this episode of the ‘AI in Business’ podcast, Nathaniel Bell, Data Management Director at Wells Fargo, returns to discuss the evolving role of AI in risk management, compliance, and enterprise automation in banking. Host and Emerj Editorial Director Matthew DeMello and Nathaniel explore how financial institutions can balance innovation with caution as deterministic, generative, and agentic AI technologies move from experimentation to production. He goes on to outline how simple automation and deterministic models are already creating meaningful efficiencies in audit workflows and...
info_outlinePeep Laja has worked with large and small companies to help them convert more visitors to leads and buyers. As co-founder of the firm Markitect, he's seen it all, and he breaks down the common mistakes that startups make when split-testing. My guess is that if you're a founder or marketer, you're making these same errors - here's how to convert MORE.
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