The One about Customer Focused Marketing and Keeping Them Engaged episode 57

In the last couple episodes that we've gone through in the beginning of 2015 we talked about how to set up your marketing goals, creating a game plan for yourself. Now within that marketing plan this week we want to focus on customer focused marketing. We’ve talked about our marketing plan in the past we have normally talked about a 10 x 10 which you can get in our resource sections tab and not overwhelm any one to start with 3 or 5 and work tyour way up to the 10t the key is to start.

 Sure one of the key factors that the Justin talked about on and I've done in the pass is said to get all the stuff done you need team member or members to help get the show on the road to get it  planned out to get it situated and to get initiated and  put it  into a system that flows, of course you know like everything else getting it started in into that system is the challenging part but once it's all set up and going it flows freely.

 

I know one of the things for me in the past and it even now is that I had someone take care of my social media the post the pictures the engagement I am a firm believer in leveraging what I can do or have other people do because I can create the profit to have these things done so that I don't have to worry about doing it myself and even if you do you like doing it yourself I would urge you against doing that. Go create the  profit to have someone else do it for you,  you can overlook it you can make suggestions of what you like but really your main focus as the business owner is to take your business and make I  a very profitable enterprise and to do that effectively you are going to have to bring-team  members on so that you can do what you do best.

So we really need to be doing is focusing on the customer. You are going to create a solid marketing plan for keeping in touch with your customer, how many  times do you want to touch them, what do you want to send them a thank you for doing business is it happy birthday is it a Valentines or a St. Patrick's Day card do you want to send them a gift with the thank you could it could be brownies it could be just a little thing that you're using as a just keep in front of them I  send out these little  microfiber glass cleaner or screen cleaner  with my contact information on that I send out occasionally just thinking about you just got these in wanted  you to have. They are nice for cleaning your glasses or your iPad or iPhone something of that nature just keeping in touch with them on a regular basis so they don't forget who you are. So really you’ve got 3 areas of sales that you market to according to Dean Jackson you have the before the sale scenario, the during the sale and after the sale marketing and this customer marketing actually falls into the after the sale marketing 18 Jackson says is the after the sale Marcie this is probably were your most profitable arena is.

Because this is where your lifetime value comes in on your customers as you keep in touch with them you have a better probability of marketing to them on specials on sales, things coming up on new products  or services and gives you that opportunity to do business with them on a regular basis so it's not that first-time sale that is the most profitable it's the first time sell that get you the customers so that you can continue to market to them so that you will keep them for a lifetime and it's lifetime value that builds longevity and profit into your business.

 

Create your system presented it to your team members and have them go through it so that they can actually finalize the system and put it in and write it down so that's the step-by-step process on how it's done what it looks like what their options might be  and then put everything into a   a book so that when someone new comes iyour system is in place  just go to the booking follow step one step to step three step four. Put the process together so that everyone can follow and once s in a while I updated it and redo things as we talk about how well it's working or what we think may work better.

 I keep track of all of the results as I market to our keep in touch with my customers The nice thing about that is that you can review it on a quarterly basis and figure out what's working maybe you're not getting the response you want with your surveys you might try different approach I may try mailing a different way there's lots of things you can do.  I believe this particular marketing plan is where the bulk of your long-term profit is going to come from is the way that you keep in touch with your current customers.

 

As a side note on relating to your customers as we talked little bit about in the podcasts how do they think why do they act or ask certain questions  that if you're having a challenge doing this probably one of the big things you might want to do this year is learn about personality profiles what types of personalities do  people have how do they actually dress how they react, what are some of the keywords that they say it will help you tremendously in relating in selling to that person and you won't get as frustrated.

 So ultimately in the end take and put together your systems your what you want to do to keep door customer focused marketing and keep your  customers engaged I hope we gave you ideas to make this happen today take some of those ideas be creative on ways  to keep your customers engaged because like I said before the longevity of your business is how you interact and keep your customers engaged so that they know who you are still in business and  you never give them a chance to forget about who you are.

Now make 2015 a banner year.