Do you know how your customer is thinking so you can sell them more effectively? Episode 58

 

Do you know how your customer is thinking so you can sell them more effectively? Episode 58

So last week we talked about our customer oriented marketing.

 So today we focused about how your customer is thinking. So many  times with contractors we just do a one thing fits all and then we go to the proposal to the estimate and we have one thing that just write everything down and we so differently about who is the customer how are they thinking. What do they want?

 So there are going to be some action items today that will help you be consistent in that area and I hope you win more jobs. So in order to get your message across you’re going to have to be very specific oriented because we get bombarded with so many messages each day that just by giving them a flyer on what you have or a brochure is probably just going to get thrown away  in the garbage because we have  so much information coming that we need to give very specific on what they want and supply that need.

 

The mass media, all the the media you are bombarded with how do you stand out how you get your customer to focusing on what you have to offer how do you get them to respond to the offer that you are presenting to them

We have talked about everyone’s responses to text over email so send a text with a voice to it and be different.

 In order to get your message heard you really need to be creative we need to do something different you need to stand out your marketing needs to stand out your email your letter needs to stand out because you want that opened and you need to be memorable. Remember we talked about it on the first podcast about being boring well if you going to be boring  sending out don’t waste your money .

 Because we know who our customers are or we need to know who our customers are. Not just by name but where they live approximately how much they make where do they work what type of cars do they drive. How do they think about things as far as price over value or value over price you really need to get down to the customer thinking  their neighbors and friends are going to be  very similar.

So in reality your customer doesn't think the same way you do you , you don't think same way your  customer does and if you do think that your customer thinks like you then  in reality  25% of the customers that you approach are like you what about the 75%you are not connecting with  what if you if you know how to connect  , you  would increase  your sales ,you would increase your closing ratio absolutely. So from going after a particular type of customer makes a certain type of income now I've got the whole scenario of who what where why how in my mental database or personal database and now I to target that market more specifically and get better results so I can actually take the pie like we've talked before and make it smaller but make it more profitable

. The other video lessons from a possible they did with a bunch of pressure washing conference it's really braw we didn't edited or anything so we gonna make it private or you can access it on the website here just click on this link and you're some really great nuggets there that will help you think I'm how are you can actually Sawyer customer who ever you choose that want to be.

I have a video that I did at a pressure cleaning session on If you don’t know how you customer buys haoe can you sell them? L we will give you a link to you tube it  is raw video and we did not edit it or anything but I just idea of who your customer can be what they buy who they are that's all based on time and money and it's broken down for you ,some really good stuff and so is  for you just click on the links .

Click here for the Video