Maintenance Marketing Creating a Solid Platform for Growth and Stability episode 58

 

Maintenance Marketing Creating a Solid Platform for Growth and Stability 

 

I know that growth is paramount to any business and with growth coming primarily from most of our businesses from referrals.

 I want to talk about maintenance marketing I want to take this topic for the next few weeks and hit hot and heavy. Why because your past customers, present customers and future customers will help you grow a solid profitable business if you handle them correctly in the future.

If  you're in the marketplace providing value you always get be able to charge a higher price if you're competing on price  and there is no  value proposition to what you're doing. Just stop it.

 I want you to be different.

So what does maintenance marketing look like for you to set up you company to do maintenance you are going to have to raise prices to set up the systems to keep in touch with your customers on a regular basis. See  that's how maintenance works you do something on a regular basis so you don't have to spend a fortune to get it fixed later is that why you maintain your car, your pool why you maintain your house so that later there's no huge expense to making things right later.

You're going to have to figure out how to charge more knowing that you will give more and your customer will get a better service for what you're charging.

Why do you want to do this because it always comes back if you can raise your prices knowing that your profit is there you can afford to do the little extra things that will wow your customers they  make better referrals . In the event that you do make a mistake and something has to be fixed there’s profit there to fix it.

 So what is it look like giving extra doing more than you charge for.Today I cleaned aroof let's use this as an example of value added I cleaned the driveway and sidewalk also no charge to the customer I had the time because I had   enough profit built into the overall time I was going to spend there,

Why did I do this I told the customer  that I cleaned his drive and walk  to make his house look better his response can I pay you for the extra ,absolutely not I said  we like to do things extra for our customers so we can just as a bonus say thank you for doing business with us.

What does that do; number one it wows the customer someone actually thought more about me than the dollar. They go on our mailing list they get our monthly newsletter they get a card next year same time because the drive is going to have to be cleaned again reminding them that it was cleaned and that we will do it and put them on will put them on the schedule they just have to call and say no.They refer us to likeminded people let me repeat that they refer us to likeminded people.

 So for the next couple we will go through setting up the system of maintenance marketing to grow your business to have a solid profitable future.

Over the next few weeks we are to go over how to set this up  a newsletter how to use it effectively what should be in it which shouldn't be in it how to market to your customers so they keep the newsletter for a time .How to take  the newsletter and use it to dominate an area that you want to service by farming .

We will talk about send out cards in the near future how to put together a system will use my system as a template sort of and we'll see how we work referrals new prospects and customers what  gifts that we give, we send out cards it's from the holidays and you want to be different than the other people out in the marketplace.

  I’ll take you and behind one of our mailings that I do each year to help attract new referrals. Did I mentioned that I like referrals thy come trusting you your closing ratios better than normal everyday marketing which I still do but I still like referral the best.

I’ll show you how to use anniversary dates to create future business and set it up on automatic pilot so that you will have gravy coming in.

So my real goal is I really want to help you get in the customers mind so you can think like consumer first then acted like a business owner to service your customers needs wants and desires because you  are going to handle it from WI FM what's in it for me asked the consumer so you going to be thinking about consumer stay tuned for our series on maintenance and marketing.