Purposefully Getting Referrals and More Business Using Maintenance Marketing. Episode 59
Contractors Secret Weapon Podcast
Release Date: 03/12/2015
CSW #324 - Who Are You Selling?
Contractors Secret Weapon Podcast
Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com
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CSW #323 - The Coming Change
Contractors Secret Weapon Podcast
Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com
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CSW #322 - Why Do You Make It So Hard For Customers To Do Business With You?
Contractors Secret Weapon Podcast
Want a transcript for this episode? Text keyword 322 to 850-990-2020 to receive it.
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CSW #321 - Snake Oil! How To Overcome This Perception.
Contractors Secret Weapon Podcast
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CSW #320 - Is Your Marketing Active or Passive?
Contractors Secret Weapon Podcast
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CSW #319 - How To Pre-Sell & Pre-Sort So You Only Deal With HOT Prospects.
Contractors Secret Weapon Podcast
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CSW #318 - How to be a better businessman.
Contractors Secret Weapon Podcast
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CSW #317 - The One About Your Insanity.
Contractors Secret Weapon Podcast
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CSW #316 - Mastering Google To Get More Clients.
Contractors Secret Weapon Podcast
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CSW #315 - Focusing On Your Perfect Avatar.
Contractors Secret Weapon Podcast
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Today we are going to talk about being purposeful about asking for referrals in a couple of different ways.
Your customers really like hearing from you. Any way you can keep in contact with them is a non-threating way you correspondence is welcome.
So what is threatening correspondence? Any correspondence that ALWAYS is asking them to buy. That is why the way we do maintenance marketing is non-threatening. We ae giving not asking them to buy.
As you will see by the letter we send out with the post card the link below we are including them in one of our programs our referral rewards program where we thank them for doing business with us and ask them to help us spread the word about our company and in the process we make them members of the team.
Including them in our marketing and also offering them the same discount we are offering to their friends and family.
NEWS FLASH no customer likes to see discounts given to their friends and family or attracting new customers without being included it’s just plain rude on the business owners part.
Another great way to implement an active campaign for referrals is to implement it into your newsletter by adding a separate page to the regular newsletter. It come s off as non-threatening because it is an extra page it’s one of those weird things it’s perceived as an addition to the newsletter and not actually the newsletter.
Also you can adapt the whole thing to your social media Facebook actual post a thank you to your customers offering them to take part in a new program with a link to a landing page that that captures their email and is a rendition of the letter and post card.
Finally for this post but not the end of your imagination. Take post cards with you and at the end of the job ask Mrs. Jones if she would like an opportunity to receive 75.00 have her fill out 3 post cards right them and you mail them.
Really the opportunities to purposefully get referrals are limitless and really more profitable than the traditional marketing for new business.
