The one about the 3-step letter success strategy for your contracting business! Episode 66

 The one about the 3-step letter success strategy for your contracting business! Episode 66

 

Quote of the week   Strive not to be a success, but rather to be of value. –Albert Einstein   

 

Thanks for stopping by and taking time out of your day to get some more insight on making your business .More purposeful and profitable,

 

Today I want to take a short trip through the 3 step mailing process and leave your with some key elements that will move your contracting business forward.

The 3 step letter is a great strategy for residential and commercial .And later in the podcast I’ll give you a great resource that will help you get this process moving easily.

This works great especially if you’re a newbie, or on a fixed budget, targeting a particular group of businesses, neighbor hoods. Even targeting specific types of professions.

 

The reason behind 3 steps is so that you increase your chances of getting in front of the customer and each time your potential customer has something worthy to open.

You are being strategic and persistent. Your prospect realizes that you’re not like everyone else that takes only one shot  and  hopes that the marketing piece works.

 

If done correctly this mailing process will increase your return on your investment.

I like lumpy mail myself it cuts the clutter of everything it actually moves to the top of the A pile it will bypass the trash every time. Guaranteed to get looked at that’s what you want it to get noticed  

Imagine getting a pair of dice in the mail with the head line on the mailing piece

Are you betting on the cheaper prices hoping to get the quality you want?

What about a letter in a small garbage pail, I’ve saved you the time I crumpled it up and threw it away for you.  I know of a marketer who got his product on QVC by using this one strategy.

Another one I know using this particular strategy with the garbage pail is a commercial real-estate agent he had a vacant building and got a 45% response rate off this particular mailing.

 

You can use it to get in front of those people that have been on your afraid to contact list in your contracting business.

This weekend I went to a podcast event here in Tampa one of the speakers told how he took a bright yellow volley ball wrote a message on it and mailed it to Seth Godin and got an interview with Seth Godin for his podcast. Oh he didn’t wrap it. He mailed it as is.

You can use this to get in front of you existing customers to introduce a new product line or new service why not your customers like you trust you and already have done business with you. This one is a no brainer.  

Another way to use this strategy, remember a couple of weeks ago I did a podcast about increasing your business by 40% you could also use this to implement that particular   follow p system to keep those prospects in your funnel system.

 

Here is the info I promised you earlier go to 3d mail results it will be in the show notes

And meet Travis Lee when you get to the website sign up for their free guide to 3d mail marketing campaigns.

It’s a free guide that will come with a cd with about 33 template letters you can repurpose for your business and  you can go through their website and look at all the tools they have put together to get you more business .

The nice thing about 3dmail results  is they also have 3 step campaign items put together and they tell you how much they cost to mail also.

 

Here is what I’d like you to do if there is something you would like me to cover or to cove more in detail

Shoot me over an email at [email protected]