Stop Being an Advertising Victim, Learn Contractor Marketing episode 67

Stop Being an Advertising Victim, Learn Contractor Marketing episode 64

Quote for the week: “The superior man understands what is right the inferior man understands what will sell” Confucius

 

What is an advertising victim?

 We want to stop you from being an advertising victim.

 An advertising victim is someone who has no plan and makes advertising decisions based on whichever advertising rep catches him on that particular day he walks in the door.

 You really need to have a plan even if you do good direct response ads not those pouring old image building or priced based ads.

 I talk about in the Good The Bad and the Boring in the  first series of podcast in  1,2 and 3 even if you do you have a great marketing piece  that gets lots of  responses you still need a plan.

You need to have a plan and a budget you just can't wait for the next advertising rep to come and sell you advertising. In order to have any success you need to have a plan especially in your marketing or your advertising.

Another part of being an advertising victim is listening to the advertising reps about how to advertise they tell you that you should do what everyone else is doing.
Following other pieces of failing marketing pieces does not make yours successful by osmosis.

Don't give me wrong you might be getting some responses from the ads that your rep put together but what I'm talking about is taking your advertising to the next level to take your contractor marketing really blowing off the doors of his responses and results that you can actually brag about.

Remember the same ad rep that is helping you is also helping your competition with their ads, really you want to trust that rep with your marketing .he says he looking out for your best interest, I know that he wants you to succeed but only if you advertise them other than that he doesn't care. He’s just like you he's out to pay the bills to make money to create income just like you are. You are going to have to look out for your best interest and learn about your contractor marketing is you know what works and what doesn’t.

The Reps seem to get really nervous if you want to use direct response ads. Because its different than what  he used to ,he will try to convince you not to do it go tell you it won't work it’s not worth it  to risk it, it's nontraditional he will tell you anything  so you won't use it because they don't really want you to know if you're if your ad is actually working.

When you really look at it these types of traditional image or discount ads that the sales reps are trying to get you to use there’s really no marketing involved they usually end up as an oversize version of the business card or Flyer like we've talked about earlier in the earlier podcast totally opposite of the direct response approach that we've been educating and talking you about.

Those who are hearing this for the first time go back to episode 1, 2 and 3 where we talked but the good the bad and boring go through they will teach you how to be nontraditional and make marketing that actually works so your business will grow and you won't be worried about not doing any marketing.

So one of the challenges is being contractor and doing your contractor marketing is that we and I know I've done to myself, we get so busy doing the day-to-day stuff that we forget that it's actually the marketing and brings in the dollars and it’s the generating of leads that bring in the money and the selling the selling of the product that actually makes the money anybody can be trained to fulfill the order or perform the service.

So take the time to learn the aspects of direct marketing for your business at least know the basic principal so you don’t have to depend on the next person who walks through the door to sell you advertising. Remember successful people have multiple streams of income successful business owners have multiple streams of marketing that create revenue for your business.