Do You Go After Business to Get a Customer or Go After Customers to Get More Business Episode 81

 

 

Do You Go After Business to Get a Customer or Go After Customers to Get More Business Episode 81 contractor marketing mp3

New and upcoming   ultimate profit hacking pod cast with Pete Mitchell

Quote of the week    There’s no shortage of remarkable ideas, what’s missing is the will to execute them. – Seth Godin

 

 

Do you a go after a customer to get business or do you get business to get a customer?

I know some are reading and saying I just want some business because the statement must be a trick question it looks the same.

Let’s really break both of these statements down and see where they really lead.

Yes every business needs business to be profitable and to grow with the statement going after customers to get business you are looking at your business in the short term just dollars and cents in the here and now. A transactional entity, I guess that would be ok if you have no plans or goals for future growth. And you’re thinking of your business just as a way to make an income or just money.

 

However if you want grow your business for the long term have future goals for growth with a predictable profitable tractable future. Let’s really take a look at the statement getting a customer to get business.

Its customers that give us business, it’s the customer that you build a relationship with .It’s your customer that if treated correctly will continue to do business with your company.

It’s your customer that will refer you to their friends and family.

Your customer has a lifetime value how long will they stay a customer how many referrals will they send your way and how will that grow. That only depend on how you’re think about your business.

Take the time to track your customers their referrals know what your average transaction is and figure out the life time value of a customer.

Why let’s look at it in just dollars and cents for a minute and hopefully you will see things different if you look into the future.

Let’s say for argument sake that your initial service call or sale is 100.00 and that customer purchases from you 2 times a year and the average customer stays with you for only 5 years.

 

 

So that’s  100x2= 200 x 5 years  that’s 1000.00 so in reality every time you get a new customer you’re not making 100.00in sales but 1000.00 that should change your thinking a little. 

Many of my customer s I’ve had for  25 years and recently I was looking at the lifetime value of one particular customer that had refereed me through the years and  had done business with me  numerous times  their lifetime value to me was  $53,750.00. Every customer is valuable to me on many levels. And each customer should be valuable to you also.

 

 So as you look at your business and its growth look to the long term and think about why you are in business.

 

  New and upcoming   ultimate profit hacking pod cast with Pete Mitchell

Thank you to our sponsors this week who make this program available to you.

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 United Association of Mobile Contract Cleaners is a nationwide network of contract cleaning contractors that embraces the power washing, window cleaning, carpet cleaning, and mobile cleaning industry. 

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