How to Catch Your Competition with Their Pants Down Episode 82

How to Catch Your Competition with Their Pants Down Episode 82

 

Quote: If opportunity doesn’t knock, build a door.

 

This week I wanted to talk about a few things that came to mind while I was driving down the road where I get some of my best thoughts. So this week I decided to record in the truck. The other day I happened to be thinking about the competition and how I could tweak my marketing a little to help get better results.

 

Then I thought about the follow up program the I have in place go back to  the episode where I talk about increasing your business by 40% without hardly doing anything more. Well I got to thinking about a number of things but this one thought kept sticking with me.

If you have a business where you have repeat business like mine lest say roof cleaning and pressure washing the pressure washing for residential can be done every year .

Now let’s say that 98 percent of your competition has no follow up any campaign to remind that customer that they did business last year. Matter of fact I’d guess that that 98%of your competition only HOPES that their customer will call l for them to come out and service them.

 

So now let’s take you have a system that’s keeps in contact with your customer .WHY not keep in touch with his customer. Ok you didn’t get the job for whatever reason.  I ‘m going to put that person on my follow up mailing campaign to send them a card basically saying, hey Mr. & Mrs. jones last year about this time you had your drive and sidewalks pressure cleaned .with all the e rain and moisture we’ve had over the last year it’s time to have it done again because if you wait too long you will also have to call your carpet cleaner because everyone is tracking in the mildew and algae growing on the walks.

 

Really your competition is not going  think about future business form his past customers and more than likely the customer is not going to remember who they did business with last year .

 

Think about it what is it going to cost you may be 1.00 if you did 2 mailings 2 .00

 

If you don’t have a system to send out   your mailings and cards on a scheduled basis check out our product  Taking Your Business to a Whole New Level Using Send Out Cards   click here

 

Thank you to our sponsors this week who make this program available to you.

This week’s episode is brought to you by 3 d mail results at 3d mail results .com

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And the UAMCC

 United Association of Mobile Contract Cleaners is a nationwide network of contract cleaning contractors that embraces the power washing, window cleaning, carpet cleaning, and mobile cleaning industry. 

More Than Just A Contract Cleaning Association Besides providing contractors with the tools necessary for growth, the UAMCC can assist homeowners and property managers connect with insured, qualified contract cleaning companies. No more guesswork and no more worrying if your contractor runs a legitimate business.  Go to uamcc.org that’s UAMCC .org to learn how you can be the best in your industry    check out the UAMCC here