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Sales Do You Love or Hate it Episode 87#

Contractors Secret Weapon Podcast

Release Date: 09/24/2015

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Sales Do You Love or Hate it Episode 87#

 

You don’t know how many people I run into that say they hate sales they even hate the word sales im talking business owners, Go figure I’ll guarantee their lack of shows that remark.

Sales weather you love or hate it you’ll take the money, so you might as well learn to embrace it because those who don’t understand the process like Zig said a long time ago “timid sales people have skinny kids.”

You will have a whole lot less of the money and rewards than the guy who embraces the profession of sales and the way it stimulates his economy. The truly good sales person is always in control of their economy. Just people don’t like to be sold they love to buy..

 

Make them buy you

The interesting thing about sales is whether you like sales or dislike sales everybody participates in one way or another. If you have a good job you sell your boss on whether you are a value to the company and if you are then you stay if you not a valuable employee you are let go and you start the process of selling yourself to another boss so you can prove yourself or not all over again. It’s like being on the hamster wheel. It would be best if you looked at sales and selling in a positive way and realize everything in life and business is revolved around sales.

 

If you are not convince then take a hard look at your kids when they want something and they have their mind set on getting something they just don't give up, never ever I don't care how many times you say no. And if you knew my eldest daughter at true sales person, when she was a teen she really figured how to work the crowd, yes me and my wife. Let me explain one day I conceded to go shopping with the girls my least favorite thing to do but this particular day I went. My daughter came out of the dressing room with this pretty dress she wanted and asked if I would pay for only half the dress, I thought I was getting off the hook for the whole thing so I said absolutely . Later to find out from my wife that she was asked the same question in the dressing room would she pay for half the dress her response was the same absolutely ,her thought process was the same as mine I don't have to pay for the whole thing once we realized that we had been sold on buying the whole thing all we could do was laugh it was a great lesson for everyone, my daughter figured out how to break down the process so that it was eatable for everyone involved I felt like I didn't have to eat the whole elephant even though I did. I tried to get her to go to law school after that.

I've been in meetings where we've talked about sales and the business owner says that he hated the thought of even selling, wonder why he's struggling? I really think there are many business owner and some new to the selling world who struggle with sales because they look at the persistence of their kids and look at how they we nagged and were annoyed to giving in. Or past sales situations they were in where they were in a situation of a hard sell or getting buyer’s remorse.

 

The sale process is not about getting what you want until your client or prospect gets what they want or need. I realized a while back after I got over the, I’m not the sales person type, that people like to buy and not be sold. It changed my whole thought process on the way I viewed sales.

I've read many great sales books and tried to remember all the lead in and trial closes. I came to realize that if I liked myself and my product was one that could benefit the potential customer I didn't have to sell it .I just had to figure a way to for them to buy it. Honestly if people truly like to buy wouldn’t it be easier to help them to buy your product or service then to try to sell it to them and try to remember those trial closes and how to hold the proposal when to give them the pen?

 

I think learning is a wonderful thing and I'm a reader always trying to be better at what I do. Do you really want to be the best sales person, you need to be your best you need to get better at being the real you and to sell according to you own personality . Don't try to be or emulate someone else personality, yes there is even a sales tactic for that also. Be yourself if you have been trying to be some else for a for so long you've lost your identity STOP IT.

 

The most successful sales people I know have taken time to know about their product how it works what the benefits are, how to convey it to the potential client so they have a simple grasp of what they want to buy. But the most important thing they have learned is how to create rapport with the potential client, I mean they have learned how to create instant rapport.

 

I know this one salesman that works for a friend of mine who has mastered the art of building rapport with the customer so much so that, He makes mid 6 figure income from selling residential roofing. It is a real joy to watch a master at work. I don't think he came out of the womb a natural, he took the time to learn about people how they lived, why they buy and what drives them. I'm sure he like all of us weather he follows a system or has a routine that gets him from point A to Z . On my rapport building as I enter into sales situation in my business I know that if I can get them to chuckle and they have an animal or small kids and I interact in some way with either or both and I’m in the home for at least 45 minutes they genuinely feel that I have their best interest in mind then 84% of the time they buy from me. And of course there is a follow up campaign but we will save that for another time. Today is about figuring out a way for your prospect to buy from you because you have what they want and it will be a good fit for them.

 

Thank you to our sponsors this week who make this program available to you.

This week’s episode is brought to you by 3 d mail results at 3d mail results .com

They have creative, unique and 3D mail products and grabbers that will explode your direct mail results. Look into their products section free example sales letters and headlines to help your mail campaign and amplify your returns

If you’re tired of cold calling, tired of phone calling and getting little results why not make those   prospects call you by implementing a 3d mail campaign check it out.. At 3dmailresults .com

 

And the UAMCC

United Association of Mobile Contract Cleaners is a nationwide network of contract cleaning contractors that embraces mobile cleaning industry.

More Than Just A Contract Cleaning Association Besides providing contractors with the tools necessary for growth, the UAMCC can assist homeowners and property managers connect with insured, qualified contract cleaning companies. No more guesswork and no more worrying if your contractor runs a legitimate business. Go to uamcc.org that’s UAMCC .org to learn how you can be the best in your industry   check out the UAMCC here