Should You Would you Could You Have Flexible Pricing episode 89
Contractors Secret Weapon Podcast
Release Date: 10/08/2015
Contractors Secret Weapon Podcast
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The other day probably last week sometime I came across a post in Facebook under one of the groups him in and I got me to thinking and what the post was all about was I can't believe I got beat by a guy who sells for this price. And I'm thinking the price for most of the contractors that were in that group was between 30 and 50% % off their normal price, it was actually 100% off my normal price.
And they were pretty vocal a couple guys were vocal about being beat by a lower price person and one of my reactions when I posted in the midst of all that was well maybe you're selling to the wrong customer trying to sell to the wrong customer.
Because as you know listen to this podcast firm time for a time that I am pretty much the belief that you should have higher prices so you could make more profit but not only to make more profit so you can give better value to your customer. I have never thought about the concept of flexible pricing
But after the post I got to thinking about something just the thought of flexible pricing came over my thought process. I thought about well I am higher price and I am spoiled by my pricing structure because I would rather do one job today at my price. Then two or three jobs at the other guy’s price.
But the part that got me the most am I spoiled by my pricing. However if I needed to lower my pricing to compete in area that my might want to get into.
So I began to think about it more and more this week I decided to really try and experiment and cut my prices by 50% only on one job this week and to see where I was that I wanted done and if I didn't know what my numbers I never would have even considered it, I just wanted to see how much if I could live with the hourly rate if I needed to ,if I needed work or if I wanted to go into a new area could I afford to lower my pricing and still be profitable enough to do it I think sometimes that we get I know I do get so I'm going to use the word is spoiled by the prices that I charge that I would think that sometimes it would be ludicrous to lower my pricing to get work because I am busy all the time but what if I wanted to add a vehicle or new crew?
Could I do it drop my pricing to get into an area and I was surprised by the results on my test. So this week I was for a regular customer so and they live out of town I watching her house so I said why not give a shot so I cut my roof cleaning price by 50% I cut my house wash price by 50% and went in and did the job and still came out with a superb hourly rate that I could almost live with if I wanted to expand into a new area. The results, I could live with it all day long so got me to thinking about could I, or should I even I consider using flexible pricing my business in the answer is yeah I think I would. But I’m not really sure. I am in a good place. I don’t need to grow my business.
Actually it was just a mind exercise for me how about you could you, should you, would you consider flexible pricing.
The other day probably last week sometime I came across a post in Facebook under one of the groups him in and I got me to thinking and what the post was all about was I can't believe I got beat by a guy who sells for this price. And I'm thinking the price for most of the contractors that were in that group was between 30 and 50% % off their normal price, it was actually 100% off my normal price.
And they were pretty vocal a couple guys were vocal about being beat by a lower price person and one of my reactions when I posted in the midst of all that was well maybe you're selling to the wrong customer trying to sell to the wrong customer.
Because as you know listen to this podcast firm time for a time that I am pretty much the belief that you should have higher prices so you could make more profit but not only to make more profit so you can give better value to your customer. I have never thought about the concept of flexible pricing
But after the post I got to thinking about something just the thought of flexible pricing came over my thought process. I thought about well I am higher price and I am spoiled by my pricing structure because I would rather do one job today at my price. Then two or three jobs at the other guy’s price.
But the part that got me the most am I spoiled by my pricing. However if I needed to lower my pricing to compete in area that my might want to get into.
So I began to think about it more and more this week I decided to really try and experiment and cut my prices by 50% only on one job this week and to see where I was that I wanted done and if I didn't know what my numbers I never would have even considered it, I just wanted to see how much if I could live with the hourly rate if I needed to ,if I needed work or if I wanted to go into a new area could I afford to lower my pricing and still be profitable enough to do it I think sometimes that we get I know I do get so I'm going to use the word is spoiled by the prices that I charge that I would think that sometimes it would be ludicrous to lower my pricing to get work because I am busy all the time but what if I wanted to add a vehicle or new crew?
Could I do it drop my pricing to get into an area and I was surprised by the results on my test. So this week I was for a regular customer so and they live out of town I watching her house so I said why not give a shot so I cut my roof cleaning price by 50% I cut my house wash price by 50% and went in and did the job and still came out with a superb hourly rate that I could almost live with if I wanted to expand into a new area. The results, I could live with it all day long so got me to thinking about could I, or should I even I consider using flexible pricing my business in the answer is yeah I think I would. But I’m not really sure. I am in a good place. I don’t need to grow my business.
Actually it was just a mind exercise for me how about you could you, should you, would you consider flexible pricing.