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The Real Reasons People Don’t Buy From You Episode 97

Contractors Secret Weapon Podcast

Release Date: 12/03/2015

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The Real Reasons People Don’t Buy From You

 

Ever thought about it why people don’t buy from you? We are going to explore why and hopefully you will get some thought on how you might improve your sales process.

Some of the reasons are obvious and some are not.

When I was putting this together from past questions from some of my customers how I act as a customer and I also asked my wife what her response to the real reason she thinks people don’t buy from you based on her experience was.

As we discussed the reasons we found that we came up pretty much the same criteria but from 2 different viewpoints.

Mine from a logical stance and her from a more emotional point of view.

1st from the obvious is presentation how does the person present themselves did they arrive in a newer vehicle or a Junker , were they dressed as a business person or did they appear as they just spent 12 hours working in the sun . Deal killer

2 .Communications after the initial proposal did they leave and never follow up (Deal Killer)

  1. Not having a roper proposal, verbal doesn’t cut it, napkins don’t cut it. Estimate on a business card don’t cut. Not being a professional doesn’t cut it.
  2. Not listening to my needs my wants and desires. When your more interested in what you have to sell than what me the customer wants to buy it’s a deal breaker.
  3. Disappearing after you present the proposal never following up or never answering you phone or returning phone calls.
  4. Someone who wastes my time shows up late without having the courtesy to call and let me know. Deal killer.
  5. A contractor who appears needy, they appear to try to sell you at any cost even their own profit. A customer can tell if you are needy only the ones who are willing to take advantage of you will do business with you. All others want a professional to do business with.

 

These are just some of the big ones on the real reasons people don’t buy from you.

 

And I hope you notice that not once in the real reasons people don’t buy from you did I mention. Your price is too high.

 

 

 

 

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