What are your Big Hairy Audacious Goals For 2106? Episode 102

 

Goal setting from a different approach

We are going to talk about 2016 goals where you want to go, in your business in your life, what you want to be A good dad, good husband great leader, successful business person.

What do you want to do. Grow your business, maintain it? It’s all up to you

All right everyone's probably thinking g why are you doing a thing on goals for 2016, 2016 has already started should ‘nt you done this podcast about 3 months ago.

Im doing it now for the 97 % of us who haven’t put it down on paper and planed out what do we actually want to do with 2016 .

I know it's not the easiest thing is not the most fun thing to do, I have to force myself to take a couple of days and write out what I want to do where I want to go and almost more importantly what I don’t want to continue to do.

Can you imagine going to the travel agent saying I want to go on a trip what kind of questions do you think you are going to be asked Tons .

Why because you can’t get from here to there unless you have some sort of plan, Its no different with our business.

The key is where do you want to go what do you want to do and how do you want to do it so last year you had a great year economy even though it's a false economy was good for most.

If you do the same thing you did last year it's probably going to be good again for most of you for some yes for some no but don't you want more? So if you want more how much more.

More what, more business , or more profit, higher transactions , less customer interaction you’ve got to know what you want so you can get there

or have you thought about it this way what did you do last year that you could tweak just a little more to get exponential results and Ive got to think because it's beyond the 10%

I want to do 10% more business but how you going to do it would've just tweaking one little thing can get you 20 or 25% more business but what if they could get you could do that without getting any new customers . but we all want new customers. Yes we do but on whos terms

Ours of course

Here is a different thought instead of thinking an planning about growth planning you also should be thinking about some cutting back to grow, how do I do that.

So what don't you want to do this year that you did last year because it doesn't make you the profit you want to make but you throw it in there just make people happy .

If your married you need to make your wife happy first Number one motto in my house Happy Wife Happy Life. And that s the truth. So you need more profit.

So what are you not going to do or cut out of your business to take away again not thinking about adding but cutting out to grow. Like cutting back or out things that are low profit margin things so you can make room for the more profitable things to come in.

Bring in more you more profit by creating A void in your business.

I know that really doesn’t make sense let me say it again you’re going to cut out low margin items or services to create a void so the void will fill in that gap. This is one of those laws that is true.

If you are married you know this is a true fact. Your wife cleans out her closet it creates a void in the closet, see how fast it fills up.

So what will you cut out OK let me take give you an example I'm cutting back tons of things in my business I want to create more revenue higher priced tickets for more profit that I can make and serve better customers .

Last year I did drywall repair as part of my business that was about 25% of my yearly revenue I said I'm not doing it anymore and I refer it out , guess what the void filled up with more of the type of business I want. More profitable items so this year I'm getting ready to cut out interior painting which is about 35% worth of business so I'm just going to stop.

I'm not going to do it anymore guess what I know what I've got placed in place for my marketing I’m going to some extra things. I know from past experience the void will fill up the gap, I can make more profit in just cleaning roofs in in two days then I can make profit and painting with two guys painting an interior for a whole week .

So you’ve got to think about what is the best use of your time for your business do you cut back on things so it can be more profitable in other areas or do things that will bring you in more profit so trade off stop doing one thing to do another.

Goal number one I want to make more money I want to increase my revenues by 10,15, 20,25% so what does that mean do I need to get 25% more new customers or do I need to figure out a way to sell 25% more to the customers that I have.

Smart Money is try to figure out how to sell more to the customers already have because they already like you they know you they trust you and it's not cost you any money to get them because you already have them.

Or maybe you need to raise your prices increase your profit margins do bigger jobs in less smaller jobs because you can do it.

And if you know what you're breaking even as plus profit then you can add to that and then work backwards start with the end in mind  then break it down to a 90 day bite size pieces.

 

May be your working 6 days a week why can’t you work 5 or even 4 why not you’re the boss

What does it look like

I want to do $25,000 month that's 20 days that's what $1250 a day that I have to do every day 20 days but what if I want to take a day off every week in

And only work 4 days a week, you can even do it with your crews . 4 10 hour days  

With 25000 a month 16 days that s only 1562.00 each day.

Whatever you want to do as far as the amount of business you can do it just play with the numbers and make it happen.

 

Remember it’s all in your hands weather you grow or not . It’s just like taking a trip

You can’t get there from here unless you have an itinerary. That is means it has to be written down. So you can celebrate when you reach your destination. It’s the anticipation of getting there .

 

Id say good luck. But Luck comes to those who work the smartest not necessarily the hardest.

 

 

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