While the Internet has changed marketing forever, it's also made it more challenging to get the attention of and remain top-of=mind with our potential, past, and current clients.
According to research firm, Forrester, "4.8 billion people globally will use a mobile phone, and smartphone subscribers will represent 46 percent of the global population.
While that growth is largely influenced by Africa and Asia. mobile devices -- especially smartphones -- are such an important part of the lives of Americans that 44% of cell phone owners report sleeping with their phone next to their bed (Pew Research).
You invest a great deal of time, effort, and money to attract clients. But retention is really the name of the game because repeat business is more profitable.
One of the great ways to stay top-of-mind with current and past clients, and make it easier to buy from you again, and to strengthen your relationship with them is by offering a mobile app.
In this episode of the Let's Talk Tech show, Dan Muchnok of Opticom Appss, gives us a big picture overview of apps.
Listen to this episode to discover:
What exactly IS an app
the pros and cons of having one
the best purpose for one
the steps in creating one
how to hire a developer
Terms
App
Application
Cost of Acquisition
Push out / Push notifications
Geo-fencing
Dashboard
Links and Resources Referred to in This Episode
The Power of Habit
Power
Google Play Store
iTunes store
WYEP
Extra Resources and Reference Material
comScore's 2015 US Mobile App Report
Beta News article on the growth of apps
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About Us
Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.
Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.
Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.