Can I get there from Here Episode 103

 

Last week I talked about your big hairy audacious goals

And left off with can you get there from here.

So this week I want to talk about can I get here from here?

And I threw out the principal of creating a void to grow your business. I use my wife’s closet as an example of filling the void and I know I go a chuckle from many of you and many said I can relate to that. A little humor in the statement. And To many of you that was a weird statement. And to some of you I know you probably said this guy is crazy.

I really wanted to talk about that a little more this week because it is a true principal that actually works all the time. Creating a void to actually have it fill up again.

I want to go little bit deeper into that this week so that you might have another way to approach your thinking on your business growth in contrast to what normal thinking is.

And what is normal thinking

You go and you create your growth plan you set your goals and you go full steam ahead after your goals which is all well and good but if everything is full your schedules is full your busting out at the seams l you have to add employees which is good and that gets to be full.

You are growing and your revenue keeps going up all these are good if you are making the profit you need to keep the business going, it is creating the profit you need to create the lifestyle you want or in some of your cases the profit you need to pay your bills and stay in business.

So when you take a look at planning and setting your goals and figuring out your business for growth

. Most people do nothing about trimming their business creating that void of let’s say another word we can use is trimming out the c and d customers the ones that are always complaining order to make room for the new a And B customers the ones that you charge more , the ones who appreciate you and the value you give them .The ones that refer you to their friends, you know the friends that are like minded the ones who don’t nickel dime you about price they actually see the value that you r are giving them and the y love you.

 

How do you get rid of those complaining customers who don’t want to spend money? There are actually 2 ways there might be more I ‘m just going to give you 2.

First one when they call tell the m you have had to raise your prices to keep up with the expenses. And tell them how much. Make it significant enough so that it will take care of their complaining. They will usually opt out on their own .

#2 is my favorite tell the m you are extremely busy and booked out till whenever you want

 

And refer them to your biggest competitor. Why if they are your biggest competitor and you send them referrals they will be busy chasing leads on real possible customers they ill not have time to go head to head with you on doing estimates in the area you do a lot of business

They both work and you have solved the problem of whining complaining cheap clientele.

Creating the void is like trimming the same principal used to make plants grow especially in wine orchards they cut of the branches that are weak to make room for the newer shoots to grow, Its also like if you clean roofs and you have some roof mix burn some leaves on the plants ,you get rid of the bad leaves so the new buds will have room to grow out .

This is a real and proven principal

I read a lot in one of the books that I've read that actually has change my thinking

The title , Your Broke because you want to be by Larry Winget.

Not that I want to say you're broke because you want to be even though it's a fact. I want to tell you one of the take always from the book that helped me change my thinking. The one take away that I got from the book that I wrote down and then I keep on my desk and look at it all the time the principle is true in every area of your life in your business life , you finiancial , personal , want to lose weight it even reaches into that area also.

 

The take away I want you to think about

Is what do I have to give up to get what I want.

Its pretty simple but profound. If you create a void you get rid of low margin business to bring on high profit business. The void fills itself up

You remove a low productive employee and replace them with a very productive employee.

And the list goes on.

 

So the question in the beginning was can you get I get there from here.

 

It all depends on what am I willing to give up to get what I want.

 

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