An ongoing problem we all face is keeping in touch with potential, past, and current clients; referral partners, joint venture partners, and other segments of people vital to the running and growing of our businesses.
And there are so many communication tools and platforms out there -- from email to social media, and more.
When faced with an ever growing list of things that have to get done and get done quickly, and a limited budget to work with, it can be easy to think that email is old hat and an unnecessary use of time and money.
But that's not the case.
There are lots of reasons email continues to be important and that's just some of the information my guest, Becca Brennan explains. Becca is a Customer Support Therapist for my email service provider, Mad Mimi.
Here's what you're going to discover when you listen to this episode:
- Best practices for using email
- Tips for keeping your messages from getting caught in the spam folders
- Why you can't just rely on social networking sites to deliver messages
- Benchmark numbers so you can compare your email statistics and see how you're doing
- The benefits of breaking your list into segments and what to think of when you do that
- Things to consider when you're in the market for a new email service provider (ESP)
- Definitions to all those confusing terms and an understanding of how all the pieces fit together
Video Companion Episode
I try hard to have a video companion episode for each audio episode. They're not just the video version of the audio interviews. 99% of the time they're going to be completely different interviews that cover some of the same information but that have a video demo component.
Check out the video companion to this episode about email marketing at the show's You Tube channel.
Terms Mentioned in This Episode
Email Service Provider (ESP)
List
Tribe / Community / Audience / Subscribers
Social Media
Opt-in
Web form / opt-in form / subscribe form
Best Practice
Free Download
Confirming the Opt-in / confirmation
Single Opt-in
Double Opt-in
Drip Campaign / autoresponder
View Rate / Open Rate
Bounce Rate
Hard Bounce
Soft Bounce
ISP
Unsubscribes
Sublists / segments
Spam
Caps Lock
Spoof
Pre-Sale conversation
Links and Resources Mentioned in This Episode
Mad Mimi
Constant Contact
Aweber
Mail Chimp
Research
These are articles and additional resources I thought you might find helpful.
Email is still best channel for return on investment (ROI)
Email ROI Calculator from Entrepreneur magazine
About
Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for "gentle entrepreneurs" who are ready to get their message out in a bigger way and who hate selling. Learn more about her here