Postcard Marketing Pretty or Effective

 

 

 

I was contemplating doing a podcast on 2016 marketing goals but I figured that for the most part everyone's going to do hit or miss on your marketing goals so if you really want to go look at marketing goals go back to Podcasts number7 and number 49 replay those and they will give some goals to set it will give you some really good things to really look for a new marketing set your budgets and stuff like that. But honestly most don’t really set goals for their marketing or set a schedule when to market and why.

I know most don’t but if you really want to grow your business this is one system you want to put into place. Most contractors shoot from the hip and look at their business say I don’t have enough business and start marketing. Let me tell you form experience it’s nice to have your funnel full.

Today I want to talk about good post card marketing and what do you have to do to make them more effective for your business I'll go through the process then tell you at the end how to use another media to test your message for to see how it works for about 50.00 and you will end up with 2 types of usable campaigns from two different media. So listen to the end

 

I realize spring is coming and I see on the face book groups a lot of contractors are getting ready to try some new marketing techniques to ramp up their business Asking questions which is the best flyers ,door hangers , eddm post cards ,face book ads ,even pay per click on Google.

 

I go through the posts them and I see a lot of postcards EDM postcards that a lot of the guys are using for their business and they post them on Facebook and ask how this look does or ask for others examples of theirs so they can get some ideas. I’m going to say most of them are pretty but many of you are asking only one question.

You should be asking so much more .how many did you send out, of that how many proposals did you get ,then how many jobs did you get ,what was your average sale in dollars, and what type of demographics did you send to marketing is hard work most business owners send out flyers as post cards. Actually they send out flyers for everything why, because most don’t know that marketing is a science.

So what basically happens the contractor gets upset when they don’t get the results they really wanted or expected when this happens 2 things happen in your mind?

1st eddm marketing doesn't work let me tell you a little secret everything works with the right message.

And 2nd next time I'll send out more. Instead of let's say 1000 I'll send out 2 000 to different areas based on I got 10 calls and 3 jobs so if you sent out 1000 and got 3 jobs each job cost you 116.00 that could be good that could be bad if you are a transactional contractor. We will talk about transactional later.

I would think that I would rather have my post card marketing pretty effective if I was spending the money on post card marketing a minimum going to send out was 500 so that's what lesson 175 bucks.

By the end of this session I’ll tell you how to Crete marketing piece and test it and know relatively fast

So here is what I’m going to do, offer something that I've never offered before I'm going to just the first five people who respond to this.

Send me , email me a copy of your post card front and back to info@contractorssecret weapon.com and I'll critique for free and I’ll help you make it better so hopefully you will get better results, because it's all about results.

 

There's a caveat those five people that send their postcards I'll help you make them better but I'm also going to post them on the web site to help other see what we did.

So let's design a post card.

1. what's your offer what is going to be the bait I'm going to tell you what you are not going to use as bait a discount Why because if you are attracting customers who are only looking fora discounted service . Then you have no right complaining about people who look for discounted or price why because you are attracting them make sense the bait could be. A free report it could be emailed, mailed, or a recorded message why do you want to do this because you should want more than the small amount of people who want your services now. You want to be able to put people in your funnel to keep them as warm prospects so that when they are ready you are on the for front of their mind, if you are going to spend money to attract customers squeeze it for all you can get out of it not just for the present transaction.

So what could the free report be?

10 question you should ask any contractor before you let them on your property

The five misconceptions of roof cleaning and pressure washing.

7 things your plumbing contractor hopes you never find out.

I find reports and recorded messages the best bait.

 

What would motivate your customer to use your services?

The benefits like enjoy a day at the beach while we make your windows sparkle.

Or is your dirty roof, dirty windows an embarrassment to the community (a clean roof adds value to your home)

 

Or for commercial, pressure cleaning also removes the liability risk of slipping and falling on Algae infested sidewalks.

 

So benefits are a must people buy benefits. Like on a cold winter day your seats on this new Ford Explorer make you forget how cold are outside quickly.

 

If you want to run some special do not discount, you might want to include a freemium

A freemium is a bonus or a prize for doing business something of high perceived value.

Could be free cleaning of drive way with roof clean a 159.00 value till March 29th.

Could be a free pizza for having us just come out and give you a proposal for

There has to be an expiration date.

 

Have to have a great head line and a call to action.

How do they get a hold of you?

And another important thing on you material only market one yes one service

They will always ask you what else you do.

Your logo very small and obscure remembers people only care what you can do for them not who you are.

 

And you must know the area you are marketing to, you must know your target and market only to those.

Now how do you figure out your marketing piece test it very inexpensively to see if it is going to pull.

 

Face book ad test your marketing piece to see if it pulls and if not change the ad if it does now print up your postcard and send it out to your target market.

The nice thing about face book you can pick your target, zip code, gender, income, house price

Really Facebook is the lace to try your post card marketing ad before you spend a fortune on a postcard marketing campaign.

 

Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card

 

SendJim, Get A Sample | FREE Trial

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