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Are You Marketing Like a Farmer or Gleaning the Fields, Scraping together the left overs Episode 106

Contractors Secret Weapon Podcast

Release Date: 02/04/2016

CSW #324 - Who Are You Selling? show art CSW #324 - Who Are You Selling?

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CSW #323 - The Coming Change show art CSW #323 - The Coming Change

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CSW #322 - Why Do You Make It So Hard For Customers To Do Business With You? show art CSW #322 - Why Do You Make It So Hard For Customers To Do Business With You?

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CSW #321 - Snake Oil! How To Overcome This Perception. show art CSW #321 - Snake Oil! How To Overcome This Perception.

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CSW #320 - Is Your Marketing Active or Passive? show art CSW #320 - Is Your Marketing Active or Passive?

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CSW #319 - How To Pre-Sell & Pre-Sort So You Only Deal With HOT Prospects. show art CSW #319 - How To Pre-Sell & Pre-Sort So You Only Deal With HOT Prospects.

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CSW #318 - How to be a better businessman. show art CSW #318 - How to be a better businessman.

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CSW #317 - The One About Your Insanity. show art CSW #317 - The One About Your Insanity.

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CSW #316 - Mastering Google To Get More Clients. show art CSW #316 - Mastering Google To Get More Clients.

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CSW #315 - Focusing On Your Perfect Avatar. show art CSW #315 - Focusing On Your Perfect Avatar.

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Are You Marketing Like a Farmer or Gleaning the Fields, Scraping together the left overs 

What is a Farm?

You know what a farm is in the literal sense of the word. A “farm” is a geographic location where a farmer plants his crops and harvests them as his income.

Your farm is a geographic area where a you plant your branding and marketing seeds, nurtures them until they ripen, and then harvests the yield for profit.  

 

What you might not consider is the planning that goes into an actual farm. There are considerations like soil type; over using the ground causing it to grow fallow, and what crops will yield the highest monetary results

You need to become the expert in the in your market place (farm area)  in order to do that you need to pick the best farm land that will produce the largest profits for the amount of fertilizing you will have to do .

So first you must pick the area you want to farm.

Will it be medium size homes, luxury homes, Apartment complexes, management associations, hospitals, parking garages? The list goes on.

You need a budget to plant seeds and fertilizer and to water that area to be able to pick out the weeds so you will get a good crop.

A good area to farm could be from 500 to 1000 people you want to consistently put yourself in front of.

What type of seed can you use a for, marketing?

Community paper, for marketing

Post cards for marketing

Newsletters for marketing

Email marketing

Texting for marketing

Lumpy mail one of my favorites for marketing

Community Fundraisers

Face book (Create your own neighborhood community page)

Buy a mailing list. One you can own not just rent

All your correspondence you want to drive the peoples to your website so they will see your reviews and they can get you free reports that help prove you are the expert in that market place .

 

For community farming using your picture on your website and in your marketing will brand you.

Make videos.

Have your customers put reviews on google places get them to do it even if you have to bribe them. This one thing will help you dominate google places and put you at the top in your area.

Now with Pinterest and face book linked together you can even use that for you farm.

 

Be different about your marketing to your farm remember this.

Your potential customer only remembers the memorable so   be creative and energetic about what you put out here.

 

If you don’t plant the right seeds you will not get the right crop   

 

Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card

 

SendJim, Get A Sample | FREE Trial

Already Done for you sequences

 

3DMailResults.com

 

They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.

 

If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!