If you're thinking about launching a podcast or you launched one and looking to grow it then marketing your show is and should be a concern.
How do you get listeners and how do you grow your show's listeners?
Listen in as I interview Joel Boggess, podcast and book launch expert and co-host of the award-winning show, Relaunch.
When you listen to this episode you'll discover:
- When you need to start marketing your show
- Tips for marketing your past episodes
- Tips for launching a show when no one knows you
- 3 ingredients you need to get to #1
- Strategies for using offline marketing to launch and market a show
- How to measure ROI
- The #1 thing Joel would do differently if he were starting over
Terms in This Episode You Might Not Be Familiar With
Podcast
Batching
Content
Recycling past episodes
Launch Team
Return on Investment (ROI)
Links and Resources
Joe'ls podcast - Relaunch
Joel on social media - Facebook, LinkedIn, Twitter
Joel's article about knowing your Avatar
Becoming a Category of One by Joe Calloway
Go Deeper With Additional Research
11 Clever Ways to Promote Your Podcast to the World - Entrepreneur Magazine's website
How to Grow Your Podcast Audience from 100s to 1000s - Podcasters' Roundtable
About Us
Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for "gentle entrepreneurs" who are ready to get their message out in a bigger way and who hate selling. Learn more about her here
Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page. Connect with her on Facebook.
Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.