5 things to do to prepare for Spring business

 

5 things to do to prepare for Spring business

 

Hopefully you have not completely stopped your marketing even during the slow season because it's harder to get started back up completely then it is to just have it trickling out in the slow season

 

The first thing you might want to do is to go back over all the marketing that you did last year figure out what worked what didn't work,purge get rid of the stuff that didn't work and take more money and put it into the stuff that did work simple process but sometimes we get caught up in working too much in the business that we let things slide and don’t realize we can redirect the important stuff to get us more business.

You might want to take some of those boring pieces that are not working in rework them so that they are intriguing and get people to respond on them.

 

Basically figure out what worked what didn't work

 

2. If you do commercial you might find out what business publications that your clients subscribe to and target them through that form of media you're not just throwing adds out but you're targeting your specific buyers through media that they are into all the time also you might think about connecting with them on linked in weather it be commercial property managers, commercial business owners, And feed them with useful information that would help them make their job easier in your arena asking questions that they might respond to.Tthis is a longer way of building relationships but it is a way of building relationships

 

3. The big one take your customer list if you're not doing newsletter marketing and you're not keeping in touch with your customers on a regular basis you might think about doing a New Year's letter or a new year letter, you know like the one that you get from family members telling you how aunt Susie's doing in uncle Bob's doing.

 

You want to redirected the information into a one or two page letter just on the highlights of some of the exciting things that went out in the business last year some of the new expectations that you want to do this year by helping them increase maybe the value of the property>However you know you run your business you might also let them know this is a great time to let them know of some of the new services that you have or some services that you've never told them about it's also a great time to run a special and if they are repeat customers you might want to offer them a spring cleaning maybe special to get them on the schedule before you get real busy and your prices go up of course you need to let them know your prices will go up as you get busier this year so you might run some sort of special invite getting them in the beginning of the season you might get them also at the end of the season depending on the type of work that you do.

This particular one is very inexpensive to do and doing it creatively will get you a ton of business

 

4. Now it's time to take a look a strategic look at some of the areas in town that you wanted to business could be subdivisions could be apartment complexes only you know that and target those heavily going into the spring there's only 8 to 10 weeks left I know it seems like a lot but you know there is a turnaround time for your marketing.

 

5. Up your marketing budget I know it sounds crazy to up your marketing budget in the slow season right now you want to build momentum in those areas that you want to going into it’s time to start filling up the funnel.

 

In this marketing you might want to take some of the hot buttons that you've heard some of your customers complain about, no one shows up on time, no communicates and turn those into guarantees that you can add to your marketing that will help draw that customer that new potential customer to your pocket book

 

Like I said there is a turnaround time on your marketing it's going to take 2 to 4 weeks for your marketing to catch up to your actual workload so if were talking eight weeks before spring now is the time to set it in place get it rolling out in about three weeks and that doesn't seem it's not a whole lot of time when you really boil it down. Time flies so get er done before it’s the endo of March and you say. Crap I’m behind.

 

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