A dirty little secret many of us who are corporate escapees turned solopreneur share is that we hate selling.
We wish that client attracttion was a reality -- that people would hear what we do and whip out their credit card.
One tool that can help position you in a way that truly does attract clients is a book. But it's not a magic wand. It needs to be done right and marketed right.
In this first episode of a three episode mini series, book and product creation expert Bruce Jones talks about the challenges and mistakes often made in producing a book -- especially a Kindle book -- so you don't make them.
Listen to this episode and discover:
- 3 ideas to use to figure out if you've got a book in you
- Tthe ways a book is more than a book (it can become a suite of products)
- Why every business needs a book and how to use it
- Strategies for creating a book that don’t necessarily involve slaving over a keyboard
- Common mistakes made creating an ebook (that even experts make)
- How to decide what parts of the project you’ll do yourself and what you might want to outsource
- Different ways to repurpose a book
- The best ways to spend your budget (some things are more important than others)
- Ballpark time frames for how long segments of the project will take
- Ballpark costs so you can figure out your budget plus the most important areas to spend money on
- Tips for speeding up the creation of the material including Bruce’s “45 second strategy for starting your book”
- The one thing to never do once your book’s interior is being layed out
Terms Used in This Episode That Might Be New to You
InDesign
Content inventory
Links and Resources
Don't Make Me Think by Steve Krug
BruceTheBookGuy.com -- get Bruce's free resources
Take It Deeper with Additional Research
10 Truths about self-publishing
Should you self-publish your first book?
How to successfully self-publish a kindle book
About Us
Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for "gentle entrepreneurs" who are ready to get their message out in a bigger way and who hate selling. Learn more about her here
Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page. Connect with her on Facebook.
Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page.