This is the second audio episode in what's become a mini series on self-publishing with book and product creation expert Bruce Jones. If you haven't caught the previous episode(s) be sure to do that. And watch the special video episode as well.
Creating a book is a huge project and getting the book done is just one piece of the puzzle. You've got to market the book and leverage it. So in this episode, Bruce and I talk about book marketing. This is not designed to be the last word on the topic, but it should give you some ideas and strategies to consider as you put together your book and its marketing plan.
Listen in and you'll discover:
- The 3 Phases of Book Marketing along with tips and to-do's for each phase
- When you need to start marketing your book
- What a "launch team" is and how they can help you market the book
- Suggestions for leveraging the content of your book and for using the content as part of your marketing strategy
- The free marketing hub Amazon provides for you
- How to effectively use the book itself as a marketing tool for your other books, products, and services in ways that come across as professional not as salesy
- The key thing Bruce uses to decide what marketing tactics to use for his own books
And much more!
Terms In This Episode That Might Be New to You
- Platform
- Platform Building
- Kindle
- Author Central
Links and Resources
Bruce's Author Central Page on Amazon
John Cote's Author Central Page
Mike Koenigs
Paul Colligan
Paul's book about You Tube
How to claim your Author Central listing on Amazon
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About Us
Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.
Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.