How Many Ways Can You Get the Phone to Ring for Your Contracting Business episode 110

 

How Many Ways Can You Get the Phone to Ring for Your Contracting Business episode 110

 

Spring is just about around the corner couple weeks ago I did a Podcasts on how to get business for the spring.

A few weeks ago I sent out emails to some of our subscribers of the podcast and just was put out a feeler on what are some of the struggles that you're having right now that we might be able   to help you with on the podcast and one of the request was how do I get the phone to ring.

Ultimately you get your phone to ring when you have multiple streams of marketing for your contracting business and I know that some guys are just new in business and what does that really look like

So I want to go through just a few ways, I thought about doing 25 ways but that probably would turn out to be a book or 2 hour podcast. I promise you I’m not going to do 25 ways to make you’re your phone to ring .and low cost ways.

I have always said that you either have time or money. if don't have time or you have money and you have to choose on which one is going to be your best friend for your return for what you have available to you and maybe time and money that you're willing to convert into this how I get my phone to ring.

As I go through these I want you to take into consideration that there are two types of personalities extrovert and introvert now I am an introvert some of the things I will not do some of the things I will do and that's just because my personality if you are an extrovert then you may go and do some of things I'm about to talk about

If you're introvert you may pay some ne to do some of these things.

 

How do I know these things work because everything works you just have to do everything you can do one thing today doesn't work and go to another thing does .the biggest challenge with most people they will try one thing at a time to see if works it said that doesn't work yet do you want to 3,4.5 different things at a time because you don't know which ones going to work that day everything works you just have to work everything at one time ...

This one's for the extra vert I’m going to tell your story my brother-in-law years ago he sold water treatment systems. On Saturday early in the morning eight, 9 o’clock he’d start walking the neighborhood of the areas that he wanted to sell water treatment systems He went out that met people working in the yard he would get to meet and get to know them and ask questions and he wouldn't try to sell them anything, he would give them an information piece of how healthy is your water. And he sent them a card in the, mail it was a pleasure meeting you. He actually went out to meet people in the neighborhood that he wanted to sell water conditioners and he made warm contact and he ended up selling the most water treatment systems in that community .Why because he went out to create relationships .

 

So really what the key here goes out build relationships, that's what he did he built relationships he found out about the people, he wasn't really concerned about what he was selling even though he knew by doing the relationship building that they would do business with him the ones that were in the market for a water treatment system.

 

So as I said before I'm an introvert so I know I have a tendency to set back and make things happen from a draw them in type of marketing and we talk about all the time but lately I'm thinking about cutting my work week back so that I can do more networking, so that I could be introduced to the type of people that I could help and people that would help me help their friends and clients that would help my business grow.

Now I know this works because I've done before and thousands and thousands of people do this they network however one of the key things to networking that I found is that your elevator speech which is usually 30 seconds has to tell him a story about shoe that will actually end up having them ask you questions later so you don't want to actually tell him what you do you want to tell them in a way so that they will be able to ask you questions he will peak your curiosity

So in the past this is been one of my elevator speeches, you know that my contracting company that does roof cleaning pressure cleaning and now just exterior painting.

When networking or referrals that I look for our this as present in my elevator speech

 

So I believe in going big I don’t ask for ones and twos for referrals d for referrals for Mr. Mrs. Homeowner.

 

Here's my speech, hi my name is Dave Negri I have a company that creates a profit centers for other service businesses like roofers like commercial cleaning companies and awning companies so if you know an owner of a company like a roofing company and awning company or a commercial cleaner that’s not making all the profit that they need or want the that’s the person I want to talk to, I can show them how to create A profit center no more employees no trucks ,no extra insurance and Dave Negri with Elite home and property services

 

Trust me I had to get asked a lot of questions and I get referred to people that are always looking to make more profit.

 

Here's one we've never talked about that I've never used by do know people that have used on a regular basis to get a tremendous amount of business from it

I know remodelers this works well with well I know that the painters it works well with well and that is the new move-in's people of just purchased the house and moved in .

 

I was reading article a few years ago the average person who buys a house over 300k $400,000 will spend upwards of $50,000 the first year to make that house their home so I think that maybe new move-in's for some of you guys that have been in the business, this will work with any business really because they're moving in they need a good reference of business people that they can rely so why not be you can get that list

 

At Click 2 mail.com create a free account then just go into mailing services tab go down to new movers another screen come up you can put in your state.

Minimum order is 100 probably put your ZIP Code in there I know that you can make a you own postcard or card and up load it and sent it out.

However you want to do that and welcome them to the neighborhood, let him know about your services and how you can help them and maybe you'd like to do something special for them like, have us come and do an estimate on making your new house your new beautiful warm home and we would love to send you out to dinner as a gift for moving into the area.

Something like that no matter what you do you're going to pay for customers if you're going to get a decent customer that going to spend up to r $50,000 to upgrade their home you want to make sure you get a portion of that expenditure..

 

If you’re a pressure cleaner and need business right away because you need money now, waiting around for the phone ringing sort of passive You want to be active you might go to some commercial clients and do some free demos you may have to some phone work to find the right person to contact.

You're probably saying why should you do something for free you want to find out what the big their biggest problem areas of a particular location is , go clean it for free take before and after pictures and send it to them the head honcho.

Want to do for free because if you call on them on a regular basis hoping to someday get business it could take you a year before you get business if you go and you clean it for free and you just do a fantastic job then you might get a contract right then and there and bypass 10, 11, 12 months of courting a potential client so that makes sense to do it for free. How much is your courting time worth.

 

If you need work what's the difference you got plenty of time on your hands so could do something productive constructive take before and after pictures now you've got a live demo that you've dust on for this one particular commercial client and now you've got before and after pictures to show to someone else that you've done so you've got you filled your bag and tricks.

 

You can do the same thing with the residential customer just make sure it's $1 million house.

 

Another way to get your phone to ring is to contact all your all your customers just thank him for doing business with you send an email ,send them a thank you card , send a newsletter send them a something

 

Guaranteed you will get business from it in when they call you to GM been thinking about getting this done and I'm glad you sent me a thank you because now I remember to call you Happens to me all the time

 

I just went through a few ways to get your phone to ring if

So really the key is to have multiple streams of marketing, this can be challenging so you are going to have to do multiple things you always have to do multiple marketing streams to keep your funnel l full so the phone is always ringing in there's multiple ways to that referrals and networking and meeting new people helping people, it is much better to have your final full and turn business by being selective , then to let your customer your potential customer know that you need work and are hungry it's like being fed to the sharks

 

So I hope it helps you this week if you more ideas and how to make that phone ring to create more business but remember the phone ring is passive you want to be active so whatever you do do you need to do to make that phone ring I'll just wait for it to happen

 

So go and be profitable

Again thanks for stopping by hope that we've been able to help you but becoming more profitable some things you may have known bug will do now so until next week again thanks for stopping by the appreciate you listening and always if you have any questions how we can help you email us at [email protected]