Yael Bartur is the Digital Strategist for the NYPD and you can
bet that with 116 Twitter Accounts and a massive community she has
her hands full but she takes it all in stride.
With a solid strategy and a plan for growth that includes proper
training, monitoring and management of the department's social
media accounts the task she has comes with a great potential for
many agencies to follow.
Yael chats about the wins, challenges and who she looks to for
inspiration as she looks for new and innovative ways to promote the
department and the men and women who serve and protect North
America's biggest city.
Yael even teases about a test Facebook account that the
department is using as the pioneer for growth on the world's
biggest social network... and because you are reading this, you get
to see it for yourself.