FOCUS The KEY to Exponential Growth with Paul Potratz episode 122

Interesting thing about Paul is he dropped out of high school in the ninth grade with $275 in his pocket

FOCUS The KEY to Exponential Growth. So how do we figure out what to focus on is the question?

And with a Camera and 275.00 in his pocket he learned sales and marketing and now nine years later Paul has over 50 employees with five businesses and generates over $34 million a year worth of business.

He always wanted to be a business owner going through like a real marketing and highlighting everything and then Monday morning comes onto the next morning long and he looks amigos what do I do this so much to do and so many great ideas.

Paul has a weekly video podcast called thank Tank Tuesday geared toward entrepreneurs

Sometimes we have to many options and sometimes the options are good and then sometimes we get so that we have opportunities that are disguised as good things and turn out to be shiny objects and we have a tendency to chase after the shiny objects only to realize that they're taking us away from our focus or the main thing that we are attempting to do in business.

So how do we figure out what to focus on was the question

 His friend said  I had to figure out who his customers or did he want to sort a niche down become a specialty unit or did he want to try to attract the masses but I think you know the answer to that the best way to make the most profit is to specialize and he did find out who his customers .  so he could fine-tune his business and focus on the important things to make it grow.

If we can answer these three questions if I can save my customer time, if I can save them money. Or my product or service will make their life easier and you get yeses to these answers and that's what you should focus on in your business

You should focus on the things a hundred percent and don't let shiny objects get  in the way of you becoming successful faster

So it's what am I going to focus on and what am I going to do the very best job on in my business and commit to it to make that work. That’s it

And it all goes back down to servicing your customer and instead of you  going after the whole pie , go for the smaller piece of the pie, smaller so that you can service your customer better and be the best at that one or two things  you do ,then you're not have to worry about competition.

Most businesses don't become as successful as they can be because most business owners will not stay the course and stay focused. For so many reasons and most of the time it has nothing to do with money

 

social media is a great tool and our media today and with older people in business who just really don't get it that this is where we are going and so many just give reasons why social media won't work for theirs business.

Most people don't realize that with social media and Facebook that you can actually start a business or start your business get credibility without the website because you can do it all on social media you can get the credibility you can do the advertising and you can and not have to worry about the billing website paying someone to do it keeping track of adding stuff to it all the time

Sometimes it Hard to comprehend that  the tools that are available to us that are right in front of us it's like were to close the forest to see the trees Facebook is a dynamic medium.

So the key were for today's focus but what are you focusing on

Are you focusing  on the customer to do business with, you get that check and move on to the next customer  are you focusing on that customer and forgetting about the  life time value on how valuable he is to you throughout the rest of your business because he still needs be paid attention too.

Do you continue to interact with your customer maybe send him a gift to keep him alive and vibrant customer for life.

Thinking it if you're thinking it's too expensive to send gifts and little things to your past customers think about how much it's going to cost to replace the customer about seven times as much as it does to keep them

Keep them happy for life so they become raving fans if you left them on a good note and keep them on a good note so they become your best sales person.

So consistency is one of the other keys of doing things if you're going to do something be consistent if you do a podcast video podcast if you're going to write content and put it on your blog if you're going to post on Facebook then be consistent about it so that people become and expectant on what you're doing.

Pail Potratz contact info  

 

Think Tank Tuesday

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