Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.
Her episode on "Social Media Strategy Mapping" walks you through the six (6) main aspects that you'll need to keep in mind for getting started with new social media channels OR if you're about to tackle a new campaign. The topics she discusses are applicable to anyone who wants to make the most out of their social media marketing.
3:55 - 6 Tips for Social Media Strategy Mapping - whether it be for a new social media channel or for a new campaign, put strategy and measurements behind your new idea before you put out any new content
4:45 - Position Your Brand
Have a deep understanding of how people view your brand - on and off social. How do people engage with your content?
5:44 - Understand Your Target Audience
Are you reaching the community you really want to be talking to?
Know basic demographics, but also find out the other brands they follow and where they consume content
If you like what you hear, share the podcast with your friends, like and comment. If you're in Austin, come and join us for an event! The next one is August 16th. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.