Ecommerce keyword research Completing large-scale analysis in a small-scale world with Alec Bertram
Release Date: 09/12/2016
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info_outlineThis talk was originally delivered Alec Bertram from Allotment Digital Marketing during April 2016’s BrightonSEO Conference.
Alec runs Allotment Digital Marketing - a London-based SEO agency which specialises in helping ecommerce businesses increase their sales from organic search.
Between client work you're most likely to find him furiously coding his next tool, or preaching the virtues of filter coffee and evils of over-extracted espresso.
We can all identify the head terms for a product category and probably find out about their seasonality - but what happens when you're an ecommerce site with hundreds or thousands of categories and sub-categories?
Downloading 800 ideas at a time from Keyword Planner just doesn't cut it at this scale.
This talk will cover the key challenges that huge sites face when doing proper keyword research, and how a retailer can overcome these:
- Discovering the product attributes that your customers care about at scale
- How to get search volumes and seasonality information for millions of keywords when commercial APIs ignore the long tail
- Transforming millions of datapoints into an actionable game plan