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Episode 7: Niche Marketing for Advisors with Brittney Castro

AdvisorAdvertising Podcast

Release Date: 10/10/2016

Targeting a niche community doesn’t mean you have to miss out on opportunities with other demographics. However, a niche approach can call for a different marketing strategy than a standard practice. Brittney Castro discusses how advisors can effectively engage and develop a relationship with their ideal client.


Castro is the founder and CEO of Financially Wise Women, an LA-based financial planning firm for women.