Email Marketing Case Study - CVS Vs Walgreens
Release Date: 10/26/2016
In this episode, Frank talks about the difference between 2 corporate email sequences and the difference they provoke in the recipient's mind.
CVS does a better job than Walgreen's - because CVS emails several times a week and their emails are focused. Walgreen's on the other hand, emails irregularly and there doesn't seem to be anyone piloting the marketing ship.
If you're going to use email to market your product, do it in a way that makes you a welcome, known guest in your reader's life - by using the 30-Day Email Marketing Method.