Local Window Cleaner Cracks the Code on Reoccurring Monthly Business with Chris Martinez 150
Contractors Secret Weapon Podcast
Release Date: 12/01/2016
Contractors Secret Weapon Podcast
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info_outlineLocal Window Cleaner Cracks the Code on Reoccurring Monthly Business with Chris Martinez 150
Today I have a special guest Chris Martinez from Houston Texas . Chris has window-washing company and Chris has been gracious enough to join the show and we are continuing that side special about Reoccurring monthly income.
Going over our conversation we cover a ton a ton of nuggets that really could be helpful to your business and I hope you get a lot out of it.
I had a lot of fun with Chris today and we enjoyed the talk and we're just hoping everyone gets a value out of the today’s episode.
Chris: It’s not about how many jobs you can do; it’s about the customer you can attract that has the money to spend on your services.
Chris started his monthly income window washing for 2 main reasons one to fill a need to his customers and as marketing tactic to be in certain communities each and every month. The nice thing about that tactic it looks like you have a big service company because the community is always seeing your trucks.
One of the other things the monthly reoccurring services does is it compounds your customer life time value. And were not talking about any referrals here either.
So let’s run the numbers for the reoccurring monthly business
You have a customer that originally spends 450.00 for the initial service and they take the monthly reoccurring service at 65.00 for the 12 months they have spent 1185.00 with a life time value of just 5 years that’s 5800.00 that is worth the customer is worth to you the day you preform you initial service.
Now you can ad in referrals the chances for referrals are greater because you ae on there
You exponentially grow your life time value and now the happy client sees you every month they can’t forget about you because they see you and your charge on their credit card statement. You own that customer for life.
You have to something pretty bad to lose that customer. No one is going to take that customer away .
One other thing about reoccurring monthly business is that when you go to sell your business potential buyers look at your business differently and businesses with reoccurring business sell faster, and 3 to 5 times more than traditional businesses.
So seriously look at your business and see how you can start creating an extra profit center by creating reoccurring monthly business.
It’s a smarter and more profitable way to do business.
Check out our other episodes about creating reoccurring monthly business.