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Serial Entrepreneur Lisa Copeland

Your Money, Your Business, Your Life

Release Date: 02/14/2017

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Your Money, Your Business, Your Life

When you’re just launching a new startup company, one of the first things many entrepreneurs begin to think about is how to find funding from investors and financial partners. But, the problem of getting a “yes” from investors often arises due to a few key components that entrepreneurs have mistakenly overlooked. My guest today is Lauren Flanagan, Founder and Managing Director of Belle Capital USA. She is also the CEO of a strategic advisory firm called SCIO Corp, a company that helps early stage companies prepare to scale, raise capital, and achieve successful exits. I’ve known Lauren...

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Your Money, Your Business, Your Life

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Your Money, Your Business, Your Life

It’s never been easier to publish a book than it is today. In the past, the primary way to get published was to find and pitch your book idea to a publishing house or start your own publishing company. Although publishing houses are still a viable option to get your book published today, the internet has made it incredibly easy to get published without the need of a major publisher assisting you.

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Your Money, Your Business, Your Life

Being a good storyteller can significantly impact your business. Whether you are sharing how your business got started or explaining how something works, you often express your thoughts and ideas through telling your story.

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Your Money, Your Business, Your Life

Whether you’re selling a book, a product, or a service, the three-legged stool analogy applies. In a business sense, this means that one leg is the product or service you are selling; the second leg is your platform, and the third leg is you.

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Your Money, Your Business, Your Life

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Your Money, Your Business, Your Life

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Lisa Copeland has been named the number 1 women in the automotive industry in the United States. She is a serial entrepreneur with a passion for helping other entrepreneurs – especially female entrepreneurs – find success in their businesses. Lisa and her husband currently own the mortgage company, Austin Mortgage Associates, and has earned numerous awards and recognition, including The Walter P. Chrysler Award for sales and service excellence and the Women of Distinction Award by the Girl Scouts CTX.

On today’s episode, Lisa joins me to share her four-step sales strategy that she teaches her sales team to improve their sales skills through authenticity, integrity, and a service-driven mindset.

 

“It isn’t what you sell, it’s what you stand for.” – Lisa Copeland

 

This Week on the Your Money, Your Business, Your Life Podcast:

  • How standing for the right things, being authentic and transparent, and believing in what you are selling can make an impact on your business.
  • People don’t buy the actual commodity, they buy you. They buy the fact that you are authentic and know that you will take good care of them.
  • People crave conversation when it comes to making the sale.
  • We discuss the difference between serving your customer or client and a business transaction.
  • We discuss how being a good storyteller can increase your sales performance.

 

Lisa’s 4 Steps to Sales Success:

  1. Stay focused on the finish line. Stop chasing the next shiny object. Go the extra mile. Don’t stop three feet from gold – get the gold.
  2. Establish yourself as an expert. To become an expert, you must be a student of your industry, be someone proactive in your industry, and someone who promotes your industry.
  3. Prospecting & Retention. You must always prospect for new customers and always serve your current customers well. Do the things you say you’re going to do.
  4. Closing the deal. Sometimes buyers need to be pushed a little. Ask for the sale, then wait for their answer. If the answer is no – find out what their objections are.

 

Connect with Lisa Copeland:

Help Others Take Care of Their Money, Their Business, & Their Life!

Thanks for joining us on this episode of Your Money, Your Business, Your Life podcast! If you found the information, tips, and interviews shared in this episode valuable and helpful to managing your money, your business, and your life, please check us out on iTunes, leave a review, and share our show with your friends and colleagues!

Our mission is to educate entrepreneurs, investors, professionals, and families on ways to reduce the stress and frustration revolving around finances, learn what it takes to make more money in less time, and shatter the financial glass ceiling holding them back from financial freedom.

Subscribe on iTunes and leave a review to help us reach even more people and inspire others to take control of their financial future.