50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition. Naresh Vissa 162

 

  50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition. Naresh Vissa 162  

    In Naresh Vissa's book 50 Shades of Marketing Whip Your Business into Shape and  Dominate Your Competition.  

   Our conversation goes like this   

   I know that digital is here to stay but I  

   wanted to recap the first chapter in your  

   the book you say direct marketing is the only  

   marketing you need to know how can you  

   expound on that because I know it covers  

   a wide realm of things.  

   Naresh: if you read my bio earlier and I got a  

   lot of great experience from some of the  

   best direct response marketing companies  

   in the world and I name chapter one of  

   my book 50 Shades of Marketing Whip your  

   Business into Shape and Dominate your  

   Competition, chapter one is called why direct  

   marketing is only marketing you need to  

   know because at the end of the day  

   direct marketing is the greatest of our  

   allies now what is direct marketing  

   direct marketing, it simply means that a  

   business directly connects with a  

   consumer not necessarily their customer  

   but a consumer, the problem with doing a lot of marketing   

   that people are kind of brainwashed  

   into thinking the problem with a lot of  

   marketing is you don't really know who we  

   are marketing to you're just kind you  

   are marketing but you don't know if  

  there's going to be a return on that of marketing avenue  

  with direct marketing, you can  

   carefully plan out campaign so that you  

   directly reach your customer, so how you  

   reach that consumer is up to the person  

   running the campaign, up to the business  

   owner. Historically marketers use   

   channels like snail mail, coupon  

   telemarketing, etcetera.  

   Now today the best form of direct  

  marketing you can still use direct snail  

  mail but you can also do email marketing 

   which is the most effective way to  

   directly market and then there's also  

   content marketing like running a website  

   or if not even a website but a blog or  

   podcast these channels directly can  

   connect with consumers to give you an  

   ultimately we are looking at finding or creating

  your perfect target market as opposed to

   using the shotgun approach.  

   Some examples of using the shotgun approach are 

   newspaper ads, radio, magazine, free  to the public newspapers.  

    One of the best medias to run targeted ads is Facebook.   

     One of the other topics we talk about in this podcast is the market and  financial   trends where we in the scheme of things and what can we look out for and forward to.  

   Naresh Vissa is Founder and CEO of Krish Media & Marketing – a full service online and digital media and marketing business consultancy, agency and solutions provider,utilizing strategies to streamline sales and branding processes. He has worked with  leading publishers, media firms and institutions such as CNN Radio, JP Morgan Chase,EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Publishing, and Stansberry Research.  

   You can connect with   

   Naresh Vissa  

   http://nareshvissa.com/     

   [email protected]     

   http://www.linkedin.com/in/nareshvissa       

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   Grab a copy of his book on Amazon  

   #1 best seller -50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition  

   https://www.amazon.com/gp/product/B015DFZ7JK/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B015DFZ7JK&linkCode=as2&tag=nareviss-20&linkId=FBPC7SYHVAOSXVZL